(And “How” You Definitely Can Too!)
So what’s one of the few major non tangible assets, practically all profit seeking entrepreneurs, small business owners, and or service providers have in abundance?
Even in spite of their current size, and or readily available capital.
Why it’s non other than their rock solid integrity! Right?
And that integrity, can and should be leveraged, to create some potentially profitable, positive word of mouth and mouse publicity.
However, (sadly), the truth told, while rock solid integrity is definitely a must, and is a can’t do without asset!
Believe it or not, a much faster,(far more) more robust, and infinitely more profitable route to take, (especially in the beginning), is for any savvy entrepreneur, especially those flush with (IPO) Initial Public Offering investment dollars!
Why go the outrageously expensive, (and all too common) conventional advertising route, when just a few, and incredibly simple marketing tweaks.
And for a whole lot less upfront out of pocket cash, you (and or) your major competitors, can cause a freaking tsunami of positive word of mouth and mouse publicity!
The way this hypothetical (high end) women’s designer leather hand bag, and accessories distributor did!Follow this…..
Even When Extremely Savvy Entrepreneurs Have Wads Of Investors Cash Why Waste It On Outrageously Expensive Conventional Advertising Mediums?
First of all, this particular post, could just as easily be part two, of a recent post about “why” some of today’s savviest entrepreneurs, rely heavily on positive word of mouth & mouse publicity, instead of outrageously expensive, traditional advertising and or promotional campaigns and or methods!
However, because that post is going to delve even deeper, just in a slightly different direction, it was far easier, and just made more sense, to simply borrow the main overall theme of that earlier post, and zig here and zag (later on) in part two of the previous post.
That said, once again, we’re going to take a look at “how” a high end, women’s apparel accessory distributor of really fancy, designer leather hand bags, and scarfs and other extremely high priced items, that women who routinely earn mid to high six figures a year and more, love to buy for both themselves.
Put Your Lead Generation Strategies And Or Tactics Into Overdrive And Watch What Starts To Happen!
Or their loved ones, best friends, co-workers,their neighbors, Moms, sisters, in laws, nieces and the like etc!
And this particular distributor, has just completed their very first (IPO), Initial Public Offering, and their veteran (high powered) Wall Street Investment Banking Firm, (which typically doesn’t even participate in IPO’s this small!)
The Smaller Your Traditional Advertising And Or Promotional Budget Is the More Profitable Your Long Term Marketing Strategies And Or Tactics Have To Be!
But because, they’re doing it merely as a courtesy to a close friend of one of the main principal owners of the accessories distributor.The net result is,they just helped this ambitious start up, literally raise millions of dollars!
(Important note: Ladies & gentlemen, typically, as soon as the ink dries on the cashiers check, and after being deposited in their account,these (cash rich) entrepreneurs would be off to the races spending money left & right!)
However, watch “how” this extremely (marketing ) savvy group of start up entrepreneurs, go about strategically & systematically getting the word out, and creating an on and offline, positive word of mouth & mouse tidal wave of ever growing publicity for their products and or services!
Constructing The Right Type Or Sales Funnel Can And Will Yield Some Bankable Results For Quite A Long Time!
And causing a social media tsunami in the process! 😀
Primarily, (to begin with), by aggressively marketing, (not necessarily just advertising) their extremely popular $600 dollar (a pop) designer leather hand bags!
And do so, for literally pennies on the dollar!Because the more (high income) ladies they have strutting around showcasing their (eye catching), designer leather hand bags, and other extremely exotic, (hard to find) accessories, the more money their gonna make down the road!
Especially on the long term back end of their sales funnel.Correct?
Have You Noticed How Effective Lead Generation Strategies Never Get Old And Or Go Out Of Style?
Here’s the very first thing these extremely (marketing savvy) entrepreneurs do, to create a literal explosion, of positive word of mouth & mouse publicity, within one week or less!
Because their (high powered) Investment banking firm, which is currently situated in a nice 21 story high rise building, located in the center of downtown Manhattan! And because each floor has about 20 different, very successful commercial businesses on it.
The women’s accessories distributor arranges through the contacts of their, extremely well connected Investment banker, (for) get this.
All 420 secretaries, that is, every secretary, (and or) female office manager in that particular building, will get one of the distributors most popular, $600 dollar designer leather hand bags for free! Say what? (Or at their actual hard cost!)
(A 21 story building x 20 commercial businesses per floor = 420 secretaries and or female office managers.)
Who Says Your Small Business Can’t Run With The Big Boys And Girls!
Entrepreneur, can you say twitter, FB and Instagram mega explosion! Imagine these ladies complete surprise, when they arrive at work, (the following Monday morning), and without warning, there’s a gift wrapped box on their desk, that simply reads; “Because You’re So Very Special!” And Extremely Appreciated! Thank You!”
They definitely won’t be able to rip the box open fast enough, right? 😀
And as soon as their eyes sees the bag, you know it’s on!Every female in that office will know in less than 15 minutes, correct?
(Not to mention every female whose over 18, whose number they have in their phone, will definitely be getting a text, right?)
Are You Finally Starting To Appreciate How Your Entrepreneurial Ideas Can And Definitely Will Lead To Some Major Breakthroughs!
But going forward, think about what’s gonna happen, (every time) these ladies go anywhere, carrying their posh, designer leather hand bag, that the accessory distributors mobile response WordPress website, clearly indicates, costs $600 dollars! Or more! 😀
Even though their “extremely valued” opt in email subscribers, save 20% off their first three (or X number) of purchases!
Now ladies & gentlemen, if this is all the extremely savvy women’s accessory distributor did, (on a more massive scale mind you), they would most definitely do wonders to create some serious, positive word of mouth & mouse, correct? For sure.
So Why Shouldn’t Your Lead Generation Strategies Generate Some Powerful Word Of Mouth And Mouse Publicity!
Before revealing the next step or two, in consistently generating some extremely profitable word of mouth or mouse publicity! Here’s the $64,000 dollar question.
How many women do you think, who receive a free, designer leather hand bag, valued at $600 dollars retail, (they didn’t expect to receive),get tired or bored of sharing their story, with whomever? 😀 Bingo!
So here’s the next leg of the distributors ninja marketing strategy!Inside every designer leather hand bag they sell (or give away), guess what?
There are at least four really cool, (totally) unexpected mega surprises!And these four totally unexpected surprises (entrepreneur), is gonna put the distributors marketing/promoting campaign on steroids!
Entrepreneur It Really Doesn’t Matter If Your Small Business Is Brand Spanking New As Long As You Get The Marketing Strategies And Or Tactics Available To You And Or Your Major Competitors!
1.) Mega bonus surprise #one: Mega bonus surprise gift # one is, ( a gas) card, with a value of anywhere from a low of $20 dollars, to a high a $100 dollars! Hello! Can you say, “Look what else they gave me free?”
You know they’re gonna tell a few friends, co-workers, relatives, best friends, in laws and or neighbors etc!Right?
2.) Mega bonus surprise # two: Mega bonus surprise gift # two is, a two sided index card, where, (side A) invites them to rush over to the distributors special lead capture page, for a chance to enter their monthly free drawing, for a chance to win an additional $5,000 dollars worth accessories of their choice!
And all the pay out of pocket, is the first class priority shipping & handling and applicable taxes & fees etc! And they also pay any differences over the $5,000 dollar amount!(Power list building 101, thank you very much.)
Is Your Outrageously Expensive Advertising Campaigns Masquerading As A Marketing Plan?
3.) Mega bonus surprise #three: And mega surprise bonus # three is, there will also be ten extremely time sensitive “gift certificates” included in each bag!
And as long as the recipients join the distributors opt in email, and or mobile marketing list, (before the gift certificates expire),they can purchase any designer leather hand bag,and save a whopping 50% off the normal retail price!
All non subscribers, save just 20%!Making that choice pretty much a no brainer, correct?
And that brings us to the fourth unexpected mega bonus! How about revealing that in part two!
Ladies And Gentlemen Would A Proven Sales Funnel Like That Boost Your Long Term Profits Or Not!
But until then, is it starting to become clear, “how” some of today’s savviest entrepreneurs strategically create a ton of positive word of mouth & mouse publicity! For a fraction of the traditional out of pocket cost!Say Yes!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Lead generation strategy are the biggest task to elevate your ecommerce business. If that miss out we incur down fall into our revenue graph. Thanks for sharing the article
That is so true Fellah!
And just by taking the time to get semi versed in the basics
of effective lead generation strategies, you can open up so
many potential ways to make your business and or service profitable!
Thanks so much for dropping by and sharing your thoughts!!
Mark Newsome recently posted…How Extremely Savvy Entrepreneurs Generate 300% Better Results With Less Starting Capital!