How A Green As Grass Small Business Newbie Marketing Consultant Created Six Figure Business From Scratch!
(And Nothing He Did Was Out Of The Ordinary!)
Ladies & gentlemen, have you ever heard (or personally) witnessed, or somehow been a part of a powerful and incredibly inspiring true story?
Which just flat out makes you believe in the infinite possibilities.
You know what I’m taking about here,right?
I just recently heard an incredibly powerful testimonial type talk, from a gentlemen, who when he and his wife initially started.
Were both literally, green as grass, commissioned only mortgage brokers, direct response marketing consultants.
Who parlayed their single, initial client into a middle level six figure, commissioned only mortgage brokering/ consulting business.
Even though, when they initially started their commissioned only mortgage/consulting business, they literally had no idea, what they were doing!
But because they were, (and continue to be) extremely astute marketers, they definitely knew how, and where to get some much needed answers!
Entrepreneur, I think and sincerely hope, you’ll totally enjoy discovering this type of “deep” think outside the box entrepreneurial, problem solving marketing approach!Let’s find out…
So How Did A Lowly Green As Grass Commissioned Only Direct Response Marketing Mortgage Broker Parlay Their Very First Paying Client Into A Middle Level Six Figure Income Within Just Three Short Years?
(And What Potentially Profitable Marketing Lessons Can You And I Take Away From Him Doing So?)
So while listening to a playback, from a recent marketing conference, one of the attendees, (a really sharp) husband & wife team, described a three prong marketing approach, they consistently used, to initially build a very successful, mid six figure a year income.
In the ruff and tumble world, of commissioned only residential mortgage brokering!
Even though,(in California) where they’re still currently located. The residential real estate market, is anything but back to normal!
And can hardly be classified as thriving again.Even so, this extremely resourceful couple, dove in with both feet and within three short years. They have managed to not only create a thriving, commissioned only mortgage brokering business.
Don’t Ever Under Estimate The Long Term Profit Generating Potential Of The Current Skills You Already Have!
But they’ve now, also managed, to begin their consulting business, targeting other struggling commissioned only mortgage brokers, (and other professionals in general), in and around the mortgage brokering industry. Who are also non directly competitive to them as well!
Obviously, the mortgage brokers they (directly) consult with, are not located within a 100 mile radius, or they’re located in entirely different counties, if not different states!
The Right Kind Of Lead Generation Strategies Can And Definitely Will Make All The Difference!
First and foremost, they (did) and still do, (primarily) rely on various forms of direct response marketing ad campaigns and (what else?)
Good ole bank account filling, joint ventures, (aka) strategic alliances, in order to consistently generate, potential brand new, first time customers.
For ex: at any given time, they will run offline (test), a with a series of relatively inexpensive, display ads in some of their areas most read, throwaway pennysaver publications and “Help U” sell type of publications.
And (typically) their best, most responsive type of direct response ad campaigns, follow a familiar pattern. It will generally go along the lines of, “Free X Page Special Report Finally Reveals!”
Seven Little Known Reasons Why First Time Home Buyers With Good Paying Jobs And Fairly Good Credit! (Still Might Not Qualify For A Mortgage Loan!)
Or, they may A/B split test this benefit orientated premise, in another, local pennysaver publication, by offering, “Warning!” Don’t Even Thinking About Applying For A Conventional Bank Loan!
Until You Read This Powerful Free X Page Special Report Entitled: “The Five Most Likely Reasons Your Loan Application Will Definitely Be Denied!(And What You Must Do Right Now In Order To Prevent It!)
They also (initially tested) running display ads in the local pennysaver publications, offering (periodic) free 90 minute, introductory workshops.
Showing primarily potential first time home buyers,(with stable jobs), and not so good credit, “how to” still possibly purchase a really nice home, in spite of not having an A-one credit score!
Small Business Becomes Bigger Business With The Right Marketing Strategies!
And the initial way, they strategically used joint ventures, (aka) resource sharing marketing techniques.
They reached out to several, of the local, smaller independent banks in their immediate area.
And they made an arrangement, to offer a portion of the banks “rejected loan applicants,” the opportunity to attend one of their free, 90 minute, monthly introductory workshops, showing these applicants, “how to” purchase their very first starter home, even though they couldn’t qualify for conventional bank financing.Say what?
In essence, it’s a customer service ploy and a gesture of goodwill on the part of the local bank, and or local lending institution.
(And that’s) the angle, these newbie mortgage brokers stressed,(and positioned it as), as they presented it to various, smaller, independent, local bankers and credit union branch managers.
And of course, the implied endorsement from the banker or credit union, didn’t hurt!
Obviously, not all the independent bankers or local credit unions went for their proposal initially.
Educating Both Your Ideal Prospects And Or Customers Is A Proven Marketing Strategy!
But of the few who initially did, those inexpensively leads, which the banker initially reached out to, and contacted them on their own dime, to make their “rejected loan applicants aware of these workshops.
Their first few dozen initial leads, basically cost this up and coming, dynamic duo husband & wife team, virtually nothing! And-not only- helped launch their business, and quickly helped them get a few closed deals under their belt!
Some Of Your Very Best Marketing Strategies!(Can Literally Be Launched On A Shoestring Budget!)
But it also gave them some rather instant credibility, in the eyes of the future, local banks and other money lending institutions, like local credit unions and or private investors.
And of course, their happy customers, quickly helped start spreading the word high & low, about the really nice couple, who helped them purchase their very first starter home/condo etc; even though, they initially got rejected, from their local banks!
So you know they were extremely busy spreading the word, both on and off of social media, correct?
In part two, we”ll really get into even more of the nitty gritty details, of how this once newbie -commissioned only- mortgage broker/consultant power couple, went from scratch, to a mid level six figure a year business!
Until then, are you starting to appreciate, “how” this marketing astute business couple, in the rough & tumble, commissioned only mortgage broker business, literally started from scratch, and within three short years, created a mi six figure a year business? Say yes! Great! See you in just a little bit, in part two!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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