So how many people do you know that are currently paying off their home mortgage?
And how many people do you currently know that are leasing a really nice condo or townhouse?
(Maybe even for the second or third time.)
And of course, (right about now), you’re definitely wondering, ‘what’ if anything, any of this has to do with successful online marketers, correct? 😀
And do you know anybody that currently rents an apartment or studio apartment? And finally,what about you entrepreneur, under which of the aforementioned situations do you happen to personally fall?
Your Small Business Just Like A Real Estate Investment Is Never As Cut And Dry As You Initially Thought It Would Be!
The main point being, practically every body you or I know, has some sort of personal experience, with some type of real estate related situation, one way or the other, correct?
Or maybe in some particular given situations, they’ve actually had a little bit of personal experience with at least two or all four varied situations.
Because most extremely savvy online marketers initially fall into one or more of these particular categories, correct?
Meaning, perhaps they initially started out renting an apartment or maybe even a studio apartment, then they eventually ended up owning their own home. Sounds fairly common, right?
Successful Real Estate Investors And Successful Online Marketers Probably Have More In Common Than You Currently Realize!
Or perhaps, they’ve run the entire table of real estate related situations.Because they’ve initially rented an apartment, then maybe leased a really nice condo or townhouse, then eventually ended up purchasing their very own home or two.
And finally, they’ve been or currently are managing some type of property or properties, they purchased for investment purposes!
Now contrast those far more likely stats, vs all the people you currently know, that may never ever own a website of any kind, and may never be personally involved in any type of web based business of any kind!It’s very possible,right?
So that’s why it’s far more likely, that offline real estate investing can teach extremely savvy small business owners in general, and savvy online marketers in particular a vitally important marketing lesson or two! Let’s have a look, in order to discover what those lesson(s) might be…
So What Potentially Profitable Marketing Lesson Can Offline Real Estate Investing Teach Extremely Savvy Online Marketers?
(That’s Definitely Worth Knowing!)
Okay, for both us, it’s probably far more likely, practically every one we currently know, and or are somehow related to, is currently involved in one way or another, with some type of real estate related situation, correct?
Meaning; currently they’re either renting an apartment, studio, condo and or townhouse, or they’re purchasing their own home. Or they’ve owned or currently own some type of investment property.Right?
But probably less than ten percent of the people you currently know, or are related to in someway, or will ever know, or may ever be personally involved in some type of (profit driven) web based business.Agreed?
So seeing “how” real estate is far more likely to be involved in their lives, in some form or fashion.
Let’s take a look at an all too common situation that often occurs in real estate investing, as it relates to running a successful business of any kind.
And see how some extremely savvy online marketers might apply it’s timeless lesson(s) to their own future business success!
Ever Notice How Some Of The Very Best Small Business Marketing Lessons Can And Should Be Universally Applied To Practically Any Type Of Profit Seeking Businesses!
Okay entrepreneur,so if you don’t currently, or if you’ve never ever had the pleasure of being a landlord, and attempting to maintain a property, and collect rents and perform ongoing maintenance etc. The following (all too common) situation may seem kind of foreign to you!
However, if you ask anyone you know, and or are in some way related to, who does or has actively managed any type of investment real estate, they will certainly be able to relate to the following scenarios
Especially if they’ve ever attempted to manage rather large multi unit apartments/condos/townhouses etc.
So here’s the all too typical, and semi chaotic situation, that can and so often does, literally drive some landlords, (especially) newbie landlords crazy!Especially when they’re attempting to manage multi unit buildings.
Extremely Successful Entrepreneurs Recognize Change Is Constant And Inevitable!
Every year, without fail, (even in the) best managed multi unit buildings, on average about ten to twenty percent of their of tenants, (for any number) of extremely valid reasons, ultimately decides to move.
And in buildings, where management isn’t necessarily that good, those percentages may range anywhere from 40–55%! And in some extremely rare cases, even higher, when the properties might be located in a rougher side of town!
However, once management, (and or) the property owners get really serious about decreasing and stabilizing their tenant base.Almost overnight, simply by dramatically decreasing their annual turnover rate to (say) a totally respectable, fifteen percent or less!
A gazillion of their ongoing property maintenance and cash flow problems, are greatly diminished!There’s far less emergency calls, especially at or on major holidays and Super Bowl Sunday! 😀
Less major tenant complaints about noisy neighbors, or lack of available parking spot issues, when some neighbors entertain their various guests, whose cars temporarily take up parking spaces, that are supposed to be reserved for the tenants only! And on and on it goes ladies & gentlemen!
Properly Implemented Small Business Marketing Strategies Can Mean A World Of Difference In The Long Run!
Okay, (right about now), you’ve got to be scratching your head, wondering “what” if any, applicable, and potentially profitable marketing lessons, has the previous two paragraphs provided for any current or future online marketers, correct? 😀
Fair enough. And actually there are two potentially profitable marketing lessons to be learned from offline real estate investing, that definitely can and should be applied by profit seeking online marketers.
1.) Major potential marketing lesson #one: First, (and truly) foremost, ladies & gentlemen, all businesses, but especially online business ventures, will experience more than their fair share of lost customers/client and or patients etc!
And this definitely includes, their fair share of lost opt in email /mobile marketing subscribers.
So any time, you can implement any type of program or system that cuts down on your customer turnover rates, your business or service will (probably) experience a slight to incredibly noticeable cash flow increase! Don’t you agree?
Plus, any time you retain your current customers, and(just) induce them to not only buy more, but buy more often, instead of constantly spending the traditional 400 to 500% retail cost, to create or acquire new ones!
Again, your online business/service is definitely moving in the right direction! Agreed?
Extremely Successful Entrepreneurs Rely On Proven Systems And Or Strategies To Help Make Them Even More Successful Sooner!
2.) Major potential marketing lesson # two: Next, simply by systematically lowering your annual customer/tenant turnover rates, a percentage of your increased savings, can and definitely should be invested in ethically bribing your current customers/tenants, so they spread positive word of mouth & mouse about your business or service!
That way (entrepreneur) it’s far less expensive, and 250% more likely, they will periodically, and or constantly refer brand new business to you, for literally pennies on the dollar!You see “how” that might work for you! I sincerely hope so!
That said, (my friend) that’s at least two of the potentially profitable marketing lessons, offline real estate investing, can and definitely should teach some of today’s savviest online marketers! Don’t you agree?Now as is customary during this part of our show.
Don’t Be Afraid Or Hesitate To Constantly Expand Your Current Marketing And Or Promotional Options!
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.
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Thanks for your incredibly kind words Rafiuzzaman!
They are truly appreciated!
And hopefully, this post, will help inspire many more
to come. Thanks for stopping by and sharing your thoughts.
I truly appreciate it.
Hey Thanks for sharing this valuable information with us. I really love to read your content regularly on Your Blog.
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Click here to visit this link & share with your known person.
Thank you Raul!
And hopefully the information shared, will help
you and or your readers, make it to the very next level or two.
Thanks for taking the time to stop by and share your thoughts!
Hey Mark,
I can definitely relate to this. I’ve invested in 3 investment properties so far. The first two pretty much went belly up. My tenants weren’t the greatest and I’ve made quite a few mistakes.
The third one I still have. This time I got a property management team to handle the property affairs which was a smart move.
But I see where you’re going with this. Therrs a way to work smart and then there’s the opposite. Using the resources you already have can alleviate a lot of headaches. Especially with you internet business. We can leverage each other as blogging solopreneurs to help grow our businesses without outsourcing so much. That’s the power of networking!
Great share Mark and I hope you’re having a great week!
Sherman Smith recently posted…Diversify Your Shares With The Social Warfare WordPress Plugin
So very well said Sherman!Thanks!
A real estate investor/info-preneur I follow, has great saying, he says,
“your tenants will be your best teacher in a class you hate!””
“And as often as they can,they’ll beat you like eggs!”LOL!
Practically anything worthwhile, we get into, in the beginning,
it’s pretty much gonna be that way,as we struggle, grow and take our
lumps!LOL!
I don’t wish any potential property management headaches on anyone. However,
I’ll bet you’ve received a Harvard style MBA in real estate property acquisition
and management, after what owning and unfortunately successfully dealing with
the outcome of those first two properties!
You learn far more from those real life experiences, than any textbook,
live boot camp or paid membership site come have come close to teaching you!LOL!
Thanks so much for taking the time to share some of your real world experiences Sherman!
I truly appreciate it!
Mark Newsome recently posted…A Major Reason Why So Many Cash Strapped Small Business Owners Constantly Struggle!Part Two
Hi Mark,
You are talking my language here! I had many investment properties and that taught me how to do business online for sure! Every point you mentioned above is on target.
Because of the financial state in the past few years in the U.S. I’ve decided not to hold on to many of them. I think I only have 2 left that have great tenants that want to stay forever and they manage the property themselves with no need for a management fee. There is so much to property management it is crazy lol.
Owning my own home is like having my own blog…my own property. I use “rented space” such as social media, but am clear that I’m a tenant there and can be forced out at any time.
I love the way you have crafted this blog post my friend. It hits home for me.
-Donna
Donna Merrill recently posted…SEO Basics | And Beyond
Thanks Coach!
I truly appreciate your extremely kid words! And I love
and total agree with your thoughts about our using social media!
We are most definitely tenant and can be evicted at anytime! I
unfortunately learned that “much needed” to know lesson the hard way,
when Hubpages unexpected shut my account down, after I had published
a mere 125 hubs!LOL!
They said something I did violated one of their policies.
And for sure property management, if you’re not careful or properly
prepared for it, can be, as another teacher & mentor of mine in the real estate investment
industry used to be fond of saying,”it when become your best teacher in a class you hate!”LOL!
So I definitely hear you on that point too Coach! Thanks so much for
stopping and sharing your extremely valuable real world thoughts! They’re always
welcome and greatly appreciated!
Mark Newsome recently posted…When And How It Makes Perfect Sense For Small Business Owners To Work With National Companies!