So as you recall in part one of this ongoing series, some of today’s extremely savviest entrepreneurs, and or professional service providers, have both discovered and are consistently generating some semi qualified leads, for a staggering 50% less than than their major competitors do.
And that in and of itself, is reason to celebrate (entrepreneur), is it not? Absolutely.
Because as was also shared in part one, any time you or I can save a dollar, that is ultimately invested back into your business and or service.
My friend that’s a dollar that wasn’t borrowed!
Which means, not only does it not have to be paid back, ,but it also doesn’t involve any readily available-cash draining- interest payment cost associated with it as well!
And that’s freaking huge, especially as you begin to put a pencil to the long term costs of constantly paying any form of interest, that’s normally associated with borrowing capital!Long or short term.
In part two, you will discover the third (mystery) marketing strategy, that was promised in part one, plus at least two more additional ways, for any savvy entrepreneurs, to consistently lead generate, and save up to 50% of their typical retail cost, while they do so.
So Why Should Only Savvy Entrepreneurs Save A Whopping 50% Or More Of The Cost Of Their Traditional Lead Generation Strategies?
So before diving head long in and revealing the third leg of this CPA’ long term marketing strategy with the caterer, and or service provider X.
Entrepreneur, for just a second, let’s drill down even further into this concept of saving a dollar to reinvest back into your business/service, vs borrowing a dollar to reinvest back into your business.
First of all, borrowing any capital, potentially puts your business at the mercy, of at least one of the main reasons, a staggering 88% of all businesses, and or services fail within the first five years of existence or less!
Savvy Entrepreneurs Are Extremely Resourceful!
And that main reason being, a definite and continuous lack of readily available capital!Couple that with, first having to pay the original principal back, plus the interest.
And that’s precious additional capital, that can’t be used to help grow your business or service, because it’s not available to invest in, (either) upgraded equipment and or further your business knowledge!
You compound that with periodic recessions, and the continual pinch of a lack of capital, (and well sadly) you know the eventual outcome for a staggering 88% of you or your peers, or both!
Consistently Lowering Your Overall Lead Generation Costs Actually Boosts Your Chances For Long Term Success!
Okay, now on to the third leg of your strategy with this caterer and or service provider.The CPA firm should have the caterer contact their current (past) customers, that have already used the caterer’s services at least once, which means they’re already familiar with the quality and overall level of their service etc.
And the caterer can and should offer their past customers, at least two really nice incentive bonuses, for hiring them to cater another corporate, and or private event!
Bonus number one of course, the caterer will offer their past customers X% off, in some sort of extremely time sensitive offer, for booking another event.
And (market tested) incentive, extremely time sensitive bonus number two for booking an event, is a free “No Obligation”, one hour power consultation with the CPA firm,valued at $350 dollars or X.And they can get their most burning question or questions answered,on the CPA’s dime!
And again, they are absolutely under no obligation to engage the CPA firms services, after the initial consultation is over!(Although rest assured, a certain number of them most certainly will! 😀 )
Successfully Marketing Your Small Business And Or Service Is Like Watering And Nurturing A Plant! (You’ve Got To Be Consistent In Order To Be Successful!)
Plus as soon as they book their one hour free power session consultation, they will be directed to a special lead capture page on the CPA’s mobile responsive WordPress blog, so they can join their opt in email list, in order to get (either) a free report, and or a 58 minute recording of one of the CPA’s most requested, no holds bared Q & A sessions.
And of course the extremely savvy CPA firm will be strategically A/B split testing, which lead capture pages free lead magnet, produces the best overall response rate.
Have You Noticed How Some Of Your Very Best Entrepreneurial Ideas Involve Servicing The Day Lights Out Of Your Clientele!
Now you wanna talk about dramatically lowering your total lead generation costs, plus zeroing in on your specific target audiences, most pressing needs, and consistently doing so for literally pennies on the dollar!
Entrepreneur, get a load of this totally outlandish ninja lead generating strategy, this extremely savvy CPA firm will at least, inexpensively test.
The CPA firm will ask each potential customer of the caterer’s, they do a free 60 minute power consultation with, “what” is their number one, most burning issue, they’d like answers to, if they could get at least three hours of free consultation on, with absolutely no strings attached!
And they will simply track each specific issue, and after they’ve conducted at least one or two hundred of these free hour long consultation sessions.
They will tally their numbers, then they will know specifically which specific keyword, and or long tail keyword phrases to use, (in order to) consistently create, free future lead generating special reports, free or paid webinars.(And or create software programs and or courses around!)
And or free or paid offline workshops.
Your Entrepreneurial Ideas Will Eventually Lead You To Your Much Deserved Pot Of Gold!
Plus, they’ll know “what” type of “how to” problem solving blog posts or videos, or free or paid tele seminar series to create, to consistently attract their ideal customers/clients!
And that my friend, is just an extremely small sample, of “how” some of today’s savviest entrepreneurs consistently generate semi targeted leads, for at least 50% off their normal retail costs!Any questions!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!