Are you serious about discovering some profitable direct mail benefits?
Has your business really taken advantage of the many direct mail benefits currently available to it? Do you suspect that direct mail is simply a huge waste of time and money?
Well, if you don’t approach correctly, it certainly has the potential to turn out that way.
On the other hand, used correctly, the immediate direct mail benefits can dramatically lower your initial upfront out of pocket cost.
In some cases by as much as 30-75%! Obviously, the 75% figure is more of the (rarely hit) maximum, but still in all, the benefits and advantages of aggressively using direct mail to directly influence your best leads, and to systematically follow up with your best customers and clients long term, is more than worth the effort involved.
Before You Can Really Take Full Advantage Of The Following Three Direct Mail Benefits… (You Need To Totally Understand Them First!)
However, it should also be pointed out upfront, before you get too far gone into the theory and actual practice of trying to use direct mail in your- overall- current marketing plan.
You need to be sure of how direct mail fits into your current approach.
Because in far too many cases, the typical cash starved struggling small business owner and or service provider, expects far too much, simply by sending an unsolicited piece of direct mail to a total stranger and or purchasing some list from a well meaning list broker and simply rolling the dice, hoping (in vain) that just because the list was compiled by someone else, they’ll somehow make money!
And more times than not, they’re disappointed in the actual results.
Which in turn makes them extremely skeptical, overly cautious and completely turned off about using any type of sound direct mail approach in the future. Which is obviously, a huge mistake.
With that said, let’s now quickly turn your attention to:
Three Direct Mail Benefits…(You Simply Can’t Afford To Ignore!)
1.) Benefit # one: Unlike an email that’s just one of many that floods your inbox daily, whenever you (or I) or anyone else receives a physical piece of mail, especially something that appears to be a DVD, or in a small box etc.
It’s practically possible to ignore, don’t you agree? because who can simply throw out an unopened piece of mail that clearly has something with a little weight to it? In 99% of the cases, it simply ain’t gonna happen.
Curiosity wins the day.
2.) Benefit # two: That said, just be sure, that before you ever decide to send an inexpensive piece of direct mail, that your sending (either) an inexpensive postcard and or (relatively) small package of some kind to a current lead and or current customer or client!
That way, they are 300% more likely to pay close attention to it! In other words, in the beginning, do not waste your time or money, soliciting complete strangers with your direct mail pieces.
Because the receiver doesn’t know or trust you yet, and you simply don’t have enough space on a postcard, to adequately make your case!
3.) Benefit # three: With the absolute explosion of newer more sophisticated forms of communication like , social media of all types, from twitter, FB, stumbleupon etc.
TV commercials, radio ads, mobile marketing and on and on. Things like goof old fashion B2B and or business to consumer direct mail (as of) last count, is down by at least 30%.
And tons of traditional small business owners and or service providers have simply abandoned it altogether, simply because they can’t afford to shell out thousands of dollars upfront and receive (on average) less than a measly one percent return or less.
Because remember, typically, you’ll need to contact your best prospects, about seven to ten times with your marketing message, before they even begin to warm up to it.
And even if your using (relatively inexpensive) postcards and other direct mail approaches to do so.
Those costs definitely add up. That’s why you should be using your postcards to remind your current customers and clients to (either) visit your website and or (to) invite them to your showroom and office etc.
That’s a much better, more sound approach, as opposed to trying to solicit a complete stranger using a lowly postcard and or direct sales letter.
These And Other Positive Direct Mail Benefits Can Be Yours … (Once You Master The Basics!)
In conclusion, just keep those three keys benefits in mine as you approach future direct mail projects, and you’ll be light years ahead of your major competitors, in the direct mail marketing game. No matter what your particular niche is.
And that’s the skinny on harnessing the enormous direct mail benefits within your cash starved struggling small business.
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Also take the next 5:11 seconds to watch the following video, because small business marketing expert and direct mail results creation specialist, Josh Grillo of (dirtymarketingsecrets) fame, will teach you step by step, how to write and use inexpensive postcards to make more money now!
