Savvy Entrepreneurs Don’t Try To Create A Starving Crowd They Just Get In Front Of A Ready Made One!Part Two
So did you happen to notice in part one, “how” some of today’s savviest entrepreneurs, constantly create massive marketing leverage in their businesses, simply by not trying to create demand from scratch!
Which BTW, is outrageously expensive to consistently pull off!
And is one of the main recurring reasons, a staggering 88% ,(give or take) of all cash starved and severely resourced challenged small business owners, and or service providers, eventually go belly up!
It’s ultimately because, their upfront, out of pocket costs of doing business, kept exceeding their gross business income/revenue!
(So instead of), constantly trying to go out into the market place and create brand new demand of any kind!
Instead,some of today’s extremely marketing savvy entrepreneurs, prefer to merely carefully pin point, where some potentially bankable demand already exists, (aka) “the starving crowd”.
And then (simply) figure out some low cost, creative ways, to constantly get in front of that ongoing -ready made-demand.
And or figure out some low cost, creative, (and let’s not) forget, mutually beneficial ways of piggybacking with others, (aka) strategic joint venturing
with others, that are already carefully positioned in front of this exact same audience, but are not competitive, to your particular, business, products and or services.
So If It Really Is Far Less Expensive Why Do Some Many Newbie Entrepreneurs Spend A Fortune Trying To Create Demand Instead Of Merely Getting In Some That Already Exists?
Honestly, (ladies & gents, I can’t say for sure! But if and when, enough of these newbie entrepreneurs, finally come to their collective senses, (men & women) such as myself, will have to -quickly- develop alternative means of providing service!
But until such time!Let’s quickly return to our previous scenario, that was carefully laid out in part one.As you recall, sense it’s estimated, literally millions of men (and women!) lease or rent cars six days a week!Right?
And in order to cash in (big time) and or monetize this ready made, (starving crowd), the question was asked, “why” hasn’t or why doesn’t, an extremely savvy florist,(to begin with) along with a few other extremely savvy joint venture partners, pool their funds and other extremely valuable marketing/financial resources.
And proactively market to this ready made, (multi billion) dollar a year consumer market!
So it was suggested, “why” not inexpensively test, (leaving) either a two sided index style card taped to the steering wheel. And or they could simply leave a “golden rod” colored, two sided flyer on the drivers seat.
And both marketing strategies, would direct these gentlemen to rush over to one of the vendors, mobile responsive WordPress blogs/ lead capture page, to enter a monthly free drawing, for a chance to win (either) $5,000 or $10,000 dollars worth of gas cards!Or airline travel credits or whatever! 😀
So why one or the other? You’ll see in just a little bit! So please stay tuned!
Once You Start Thinking Strategically With Your Power Lead Magnets The Sky Truly Is The Limit!
First of all, (ladies & gentlemen) would you not agree, the odds are pretty darn good, the florist or whomever is initially behind this particular proactive marketing strategy, is probably going to whined up,even after all of the unsubscribes, with an opt in email/ text message subscriber base, somewhere in the millions?
Absolutely! That said, let’s now add in at least, three more potential, non directly competitive vendors, that can easily afford to help fund this monstrous strategic alliance venture!
And they are, (and remember ladies), for this particular hypothetical marketing example, (men) ages 19-65, are being targeted, based on their typical, overall buying patterns!
Even with respect to their various ethnicity’s.So the three major (initial), usual suspects are, a savvy appliance dealer, an airline/travel agency, a high end retail jeweler and a car dealership.
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They all pool their considerable financial resources, and sort of rotate on the (side B) of either the flyers and on index cards left inside the vehicles. And after a little strategic A/B split testing, they’ll know which market tested offer(s) work best! 😀
And then they’ll roll them out -big time- for massive gross profits!Sound good?
And here’s “how” that potential $5,000 dollar gas card first prize, (can and ) will be extended to $10,000 dollars total, at the end of one year!
Because, at the end of one year, twenty four men, (that) get this, are still active opt in email/text message subscribers, they will be eligible to receive an additional $5,000 dollars in gas cards!
Or if they prefer, they can get$1,000 dollars in cash, payable via a certified check! Their choice!And you can bet, for the next 12 months or more, they will be receiving some of these vendors, best market tested offers!Right?
Great Power Lead Magnets Means Better Responses Rates Which Ultimately Leads To Greater Long Term Profits!
Here’s another really simple, yet totally cool power lead magnet, that will definitely create a tidal wave of even more positive word of mouth & mouse, for the car rental agencies,that adopt this proven, low cost, positive word of mouth strategy.
At least 25 times, (or X number of times) per day, (nation wide), as these men that have leased or rented one of the more upscale cars, first settles into the cars, on the lower ( side B) of the flyer, the men will be directed to look in (either) the glove compartment or the trunk! 😀
And in the glove compartment, will be an extremely time sensitive, VIP, new customer only discount coupon, for the guys to enter a jewelers free monthly drawing, for a chance to win a really nice looking men’s $5,000 dollar Rolex watch! say what?
And every month, all 99% of that months runners up, they will automatically save 40 ( or X% off ) their very first purchase, if they simply order, by way of the jewelers state of the art website and or WordPress blog.
Or, if they bring any adult 18 & over to the jewelers nearest physical location, they automatically save an additional 10% off their very first purchase!
By here’ s the (real kicker), those men that are instructed to look in the trunk, guess “what” they’re gonna find, to their complete shock and amazement!
Why none other than a giant seven foot lady killer! You guessed it! A seven foot teddy bear!
The More Sound Entrepreneurial Ideas You Implement The More Sound Entrepreneurial Ideas Will Occur To You! (Don’t You Agree?)
With a little note, and sealed envelope, that directs them to please make sure “teddy” is given to that special lady in their life! 😀
And the sealed envelope, will highly encourage the ladies to (first), after they head over to florists’s WordPress, lead capture page, for a chance to win a dozen roses, and a gourmet box of chocolates, and some really nice eye catching diamond studded earrings, that would normally retail for $400 dollars a pair!
That should get the ladies highly motivated to join the florists’s list!Don’t you agree?
But the sealed envelope will also contain (at least) twenty, extremely “time sensitive” VIP new customer only discount coupons!
And these ladies will be instructed to sign (legibly print) their first and last name of the back, along with the exact same email address they used to enter the free drawing.
And the top three women who get the most gift certificates redeemed, per month, they automatically win an additional, $2,500 dollars,$1,500 dollars and $750 dollars in cash respectively!And of course, endless bragging rights!
Extremely Savvy Entrepreneurs Master Bank Account Filling Marketing Leverage! (And So Should You!)
Now let’s not forget, all the guy that originally gave them the seven foot teddy bear, simply because he leased or rented a car gets, is endless bragging rights too! 😉
And you know the ladies will (both) repeat and eagerly showoff the giant teddy, every chance they get! so they’ll bombard their social media accounts! 😀 Don’t you agree?
So hopefully you see and are starting to better appreciate, “why” some of today’s, savviest entrepreneurs, prefer to (locate) and figure out “how to” get in front of a ready made “starving crowd!”
Instead of spending a proverbial fortune, trying in vain to create one from scratch!Makes sense, right?Great! See you in just a little bit in part three!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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