Best Leads Magnets: How And Why They Will Definitely Give You Instant Credibility!Part Two

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Best Leads Magnets: How And Why They Will Definitely Give You instant Credibility!Part Two

So did you happen to notice (in part one), the typical reaction, anytime any one of (either) the hair dresser, and or the nail salon owners, loyal repeat customers, first laid their eyes, on the owners newly acquired, $1,000 – $2,000 dollar diamond studded necklace?

And or $300 – $400 dollar a pair, diamond studded earrings?

Their overall reaction, was pretty predictable, was it not?

And more importantly, the best lead magnets, generate instant credibility, in the eyes of the potential prospects, do they not?

All day long! And they provide, bank account filling social proof, for a whole lot less, than the typical entrepreneur, would expect to spend, in order to create it. Would you not agree?

Stop (for just a moment) and consider, the outrageously expensive, all too typical, marketing/ advertising alternatives!

On average, you’re going to have to try and (first) reach, your target audience, using which ever form of traditional, outrageously expensive paid advertising methods, you deem the most appropriate.Correct?

And entrepreneur, your target audience will have to constantly be exposed to (either) your not exactly cheap, 20–60 second radio and or TV ads.

Or constantly be exposed to your full or half page display ads, in one of the most highly circulated, local papers.

And rest assured, that particular route, isn’t cheap either!And after you tally up all the costs, and time resources invested (my friend), sadly, those outrageously expensive, traditional advertising methods.

Will have done absolutely nothing, to help build any, long or short term, bank account building credibility!

So why continuously go there? Especially, when there is an extremely viable, less expensive and far more effective, marketing alternative available to you!Say what?

So Why Shouldn’t Any Serious Profit Seeking Entrepreneurs Not Utilize The Best Lead Magnets To Create Some Instant Bank Account Filling Credibility?

Ladies & gentlemen, (if you wouldn’t) mind, please indulge me for just a second. Thank you! 

In part one, (as you recall), the extremely marketing savvy jeweler, approached (either) a local upscale hair and or nail salon owner. Or both! (Soon after, they or one of their staff became a regular customer!)

And in order to relatively quickly tap into their extremely loyal, repeat customer base, (in a huge and attractive way.)

And without necessarily having to spend a fortune up front,the jeweler initially, allowed the hair salon owner(s), to purchase a really nice, diamond studded necklace of their choice, that would normally retail for, anywhere from $1,000 – $3,500 dollars!

Plus a really nice pair of , extremely eye catching $300 – $400 dollar a pair, diamond studded earrings to go along with them! (Nice!)

But the jeweler enthusiastically, allows the hair or nail salon owner(s) to purchase them, for the jewelers actual cost!Plus any and all applicable fees & taxes etc! Huh?

Extremely Savvy Marketers Play The Total Lifetime Customer Value Game! (And So Should You!)

And here’s “why!” That hair salon owner, typically services, (on average) 12 different (primarily), local women customers per day, from practically all walks of life and or professions etc! Does she not?

And (both) she and her staff, gladly do so, six days a week! So (follow the bouncing ball of long term marketing possibilities here!)

12 unique customers per day x 6 days a week = 72 customers per week. (Or X!) Times your (typical) four week month = 288 times to be seen.

And asked, “where” or “how” she (or her staff) got that extremely eye catching bling, from a certain proactive jeweler! Correct?

Entrepreneur, (are you with me so far?) Some of these ladies are (perhaps) nurses, lab technicians and or assistants, secretaries.

CEO’s,teachers, volunteers, high school principals, veterinarians,dentists, (with thriving practices), CPA’s, Dr.’s, attorneys, (that often pal around with other professional women, that also earn really high incomes!) Right? No doubt.

Power Networking Can And Most Definitely Will Lead To Uncovering Some Untapped profit Goldmines!

They are also, some extremely well connected, licensed realtors, brokers, mortgage loan consultants, car sales reps, human resource department heads.

Top local or district sale trainers, authors, work from home Moms, college professors, (at both) the Jr. college and state college levels etc!

They are also waitresses, hotel management consultants, tax attorney specialist, local TV and radio personalities, and school teachers and principals for both the local elementary and Jr. high school levels etc!

(And they know and are related to lots of potential new first time customers as well!

Let’s continue! So 288 unique, (predominately) high earning female customers per month x 12 months = 3,456 unique exposures, in just one year!

And that’s not even counting the seven other extremely active chairs, in the owners shop!Hello!

Your List Building For Free Is Just A Nice Side Benefit!

Now, of these 3,456 unique exposures per year. Some of these extremely well connected ladies, are also married to or living with individuals that (either), own their own  businesses/ services, and or, they are in the mid to upper level management of someone else’s!

These 3,456 (predominately) lady customers, may also have sisters, really close relatives, in laws, daughters, Moms, neighbors, brothers with spouses, (live in significant others and or steady girlfriends etc!)

If the 80/20 rule is even loosely applied here, that could potentially mean, this one hair (or nail) salon alone, could potentially lead to 691 potential, brand new first time, and eventually long term repeat customers for this extremely marketing savvy jeweler! Correct?

Because, a mere 20% of 3,456 is 691! (3,456 x .20% = 691.) My friend, without question, some of those 691 individuals, will become goodwill ambassadors on a massive scale!Don’t you agree?

Build Your Army Of extremely Loyal Customers And Or Clients And watch What Systematically Starts To Happen To Your Bottom Line!

Which means, not only will they constantly spread the “positive” word, both on and offline, about the wonders of both your business and your take no prisoners type of customer service!

But because, they are at or very near the top of the local food chain of social influence.

Their words will persuade tons of people, over time, to both visit the jewelers, (or one their major competitors) mobile responsive WordPress blog’s lead capture page, and join your VIP new customers only opt in email /text message list!

So they can enter the jewelers free monthly drawing, for their chance to win a really nice, (conversation starting) $3,500 dollar diamond studded necklace! Say what?

Cheap Advertising For Small Business Owners Doesn’t Have To Automatically Mean Discounted Newspaper Or TV Ads!

Entrepreneur, as you’re continually wrapping your mind around all of this, let’s not forget one of the main benefits of strategically seeking out, the best lead magnets to begin with!

Any time any of the above mentioned women, come strolling into their jobs and or their own businesses, or services showcasing their brand new bling.

Does anybody ever ask, “so how long has the company you bought that necklace from, been in business?” Nope!

Who cares? The $64,000 dollar question is, “where” or “how” do they get theirs!Right? So hopefully, it’s finally, starting to become crystal clear, “how” using some of the very best lead magnets, definitely gives you instant credibility!Any questions?

It’s Definitely Your Turn To Put These Battlefield Tested Strategies To Work For You!

So let’s delve even deeper in part three!Whatdayasay? See you in just a little bit.Until then.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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