How Extremely Savvy Small Business Owners Effectively Out Market Their Big Buck Major Competitors!
(And “How” You Can Too!)
So please be brutally honest here, because the very survival of your cash strapped small business, and or service, may actually depend on it.
When it comes to you consistently finding the necessary money to use any type of, outrageously expensive, traditional advertising and or promotional methods or mediums, do you constantly struggle?
Because after all, there are only a gazillion of local, (or perhaps) regional or national companies, vying for your potential customers, client and patients attention and money.
And if they happen to have far deeper corporate pockets than you do, and they probably do!“How” on earth, do you expect to effectively compete, short or long term, (especially) head to head, when your major competitors have got a whole lot more money to (waste!), make that spend, on dismally performing conventional advertising methods.
Believe it or not, there is a far more effective, not to mention much less expensive, direct way to, (not only) target your ideal audience, but having them eagerly responding to your marketing efforts as well.
How And Why Successfully Out Promoting Your Big Buck Major Competitors Doesn’t Require Deep Corporate Pockets!
(Just Some Good Old Fashion Marketing Savvy And Know How!)
Here’s the short of it; let’s suppose you are a (reasonably) talented CPA, (meaning) you keep up with all the latest tax laws and occasional exemptions etc.
And your typical client, is a small employer, (usually) with a single local, typically with less than 30 total, full and part time employees.And your services encompass both their business and personal life.
But here’s the thing, (you) and practically every other CPA, can and does provide, pretty much, the exact same (run of the mill) services.Minus your various prices, bonuses and other periodic incentives etc.
Your Untapped Entrepreneurial Ideas Are Simply Waiting To Be Creatively Tapped Into!
As far as the general public is concerned, they may as well go with the company that’s screaming the loudest and the most often, through their outrageously expensive,conventional advertising/promotional campaigns!
Unless, or until you decide to drastically turn the marketing tables, by using some of the proven, low cost, high impact marketing strategies, that are readily available to (practically) any, cash starved small business owner, and or service provider etc.
It’s just a matter of being mentally receptive to adapting this “battlefield tested” approach.
The Best Small Business Marketing Strategies Don’t Have To Be Expensive In Order To Effective!
Case in point, let’s say one of the biggest obstacles your ideal clients, (constantly) faces, is trying to qualify for a business loan, and “how to” insulate themselves from any potentially costly legal entanglements.Primarily, company bankrupting lawsuits of any kind!
Here’s where the vast majority of your major competitors, completely miss the (target), and therefore let a potential fortune, of not only initial brand new first time business get away, but the all important, low cost repeat business and future potential referral business too!
Entrepreneur, this is your potential, (marketing) wake up call!Huh?
Case in point, (first of all), head over to at least three of the major (commercial) CPA firms websites, and or mobile response WordPress blogs, that are your competitors.
Extremely Savvy Entrepreneurs Keep Their Marketing Eyes And Ears Wide Open!
And see“what” issues, concerns and or recurring questions, appear on any of their “Frequently Asked Questions” (FAQ) pages.
And see which of their best customers recurring questions, issues and or concerns, your service is in the perfect position to provide additional insights, and or assistance with.
And here’s “how” you create some low cost, high powered magnetic free, lead generating content, (of all kinds),to start consistently attracting your ideal customers, for virtually pennies on the dollar.
Savvy Entrepreneurs Consistently Find And Or Create Bank Account Filling Marketing Leverage!
And here’s one incredibly simple, “battlefield tested” way of doing so. You’ll start relying on a form of high powered, bank account filling marketing, that’s often referred to as “Direct Response Marketing.” Or sometimes referred to as “Accountability Marketing.”
And entrepreneur, (no doubt) you’ve seen or have probably already responded to some form of it,many times in the past!
As in the case of your potential CPA clients, since they are beyond desperate to discover some type of proven way, method and or strategy, to unlock the secret(s) of qualifying for conventional bank loans, or unlocking the mysteries of incorporating etc.
Extremely Successful Entrepreneurs Create Profitable Problem Solving Lead Magnets To Inexpensively Attract Their Ideal Prospects!
“What” do you think, the following power headline, for the name of a potential free, lead generating special report, podcast and or slideshare presentation, would do for them.
“Free Seven Page Special Report Reveals The Five Most Important Questions Your Banker Had Better Get Satisfactory Answers Too Before You Even Apply For Any Type Of Credit Extension And Or Short Term Bridge Loan!”
Or “A Powerful Free 67 Minute Webinar Reveals “How To” If It’s Finally Tim For Your Business To Incorporate Or Not!”
Or “what” about (inexpensively) testing, whether or not, some periodic offline, (once a month) free lead magnet 60-90 minute workshops/lectures, courtesy of your local adult education centers,targeting your specific audience,teaching them about, the in’s & outs of, the “Seven Deadly Surefire Signs Your Business Is Definitely Vulnerable To A Major Lawsuit!” (And “How To” Protect Yourself From It!“)
Your Market Tested Small Business Marketing Strategies Build Off Each Other!
Of course, none of these particular titles, may be really good examples of magnetic lead magnet content, but the overall marketing concept is exactly the same.
Meaning: you offer your target market some type of (market tested) free ‘how to’ problem solving content, to get them to (either) join your opt in email/mobile marketing list.
Or to attend your free offline, 60-90 minute lead magnet workshop etc.And “if” and when you can somehow manage to, start consistently landing some guest spots on local, business orientated programs, you or the host can offer their listeners, some of your best market tested lead generating content.
And my friend, simply by diligently applying the 80/20 rule, (meaning), you gradually increase the 20% that’s apparently working, and you as rapidly as possible, eliminate altogether, the remaining 80% that clearly isn’t!
The Right Lead Generation Strategies And Or Tactics Can Open Lots Of Marketing Opportunities!
Entrepreneur, this is one of the simplest, straight forward strategies, savvy small business owners, and or service providers, (such as yourself), can inexpensively get and stay in front of your ideal, customers, clients, and or patients. Don’t you agree?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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