(And How And I Can Too!)
Ever notice “how” some of today’s most savviest small business owners, and or service providers, are extremely lean and mean, with regards to how much money they will (initially) invest, in the various forms of traditional, on or offline advertising?
In fact, in many respects, their decisions, are sort of made for them, are they not!Absolutely!
Because like or not, they (and you and I), simply can’t afford to throw tons of cash at practically any form, of outrageously expensive, traditional advertising mediums, (and or) traditional advertising methods, and settle for incredibly mediocre, to Luke warm results at best!
If that trend continues, a pending “Everything Must Go” (one way or another) liquidation sale, is not too far off!Right? 😎
On the flip side, it’s very possible, to start (relatively) small and incrementally grow your business, without having to rely on (cost draining), traditional mass marketing efforts!
Let the following “low cost”examples, serve as your future “how to” marketing templates.
So How Do Some Of Today’s Savviest Small Business Owners Consistently Get The Word Out!(Even Though They Have Traditionally Tiny Ad Budgets!)
You’ve heard the old saying, “small business doesn’t necessarily have to mean small profits!” Right? However, whenever your typical, cash strapped small business owner thinks about “somehow” getting the word out, (and believe you me), we’re not referring to a few sporadic tweets here and there!
Because by in large, those type of rather feeble attempts at using social media, in order to get the word out, simply isn’t going to cut it.
No (entrepreneur), you are definitely going to need the type of (positive) word of mouth and mouse generating strategy, that (not only) gets people excited!
But it gets them constantly talking, on and offline too!So let’s quickly turn your focus and extremely limited financial resources, on doing precisely that!
How Some Of Today’s Extremely Savvy Business Owners Literally Explode Their Positive Word Of Mouth And Mouse Publicity!(And How And Why You And I Should Too!)
So let’s say, that currently, your small (local) retail appliance center, is the fifth largest in your immediate area.
And while you’re definitely looking to grow your long term profits, the prospect of constantly spending spending a fortune, on rather pricey, traditional advertising methods, in order to do so, just doesn’t thrill you in the least!
So here’s one of the simple, low cost (power) marketing strategies, you will (at least) initially explore, before reluctantly moving on to some of your more costly traditional alternatives!
Since currently, (and remember) these particular marketing examples, are being used strictly for hypothetical, illustrative purposes only!But let’s say you divert about $6,000 dollars per month, (give or take) out of your conventional $20,000 dollar a month ad/promotional budget.
And here’s “how” you will initially attempt to use it.Start approaching the owners of other local small businesses,(ideally 50 employees or less), and offer to let them make a purchase of any one item of their choice, at your actual cost, (with absolutely) no minimum purchase requirements whatsoever!
Provided, they agree to let you (or a staff member) come to their place of business, (and) allow their staff to participate in a “raffle” of a (state of the art) 75 inch flat screen TV!
And while it would normally retail for anywhere from $2,500 to $2,999 dollars! The small business and or service providers staff, can pay a one time “raffle” fee of just $300 dollars each or X!
Small Business Owners Don’t Have To Network Like They’re A Small Business!(Don’t You Agree?)
And three really cool things happens, when these (periodic) cool events happen on the small business owners premises! And these three really cool things, are just what this extremely savvy appliance dealer needs, to create a literal explosion, of positive word of mouth & mouse buzz!
1.) First: Every person/employee that participates in the “raffle”, (no matter what), they also receive an extremely time sensitive, VIP new customer only, discount saving coupon!
And they automatically save 40% off their very first purchase, (with absolutely) no minimum purchase requirements necessary!(And of course, when they) physically come to your store, with a brand new potential first time customer, 18 and over with them.
They automatically save an additional 10% more off of their very first purchase, for a grand total of 50% off their initial purchase of their choice!
So How Does Your Semi Cash Strapped Small Business And Or Service Typically Generate This Type Of Long Positive Word Of Mouth Or Mouse Buzz!
2.) Second: Plus, those same employees, (will) each be given ten, extremely time sensitive, VIP new customer only gift certificates, to pass out to whomever they please!
3.) Third: The top three employees of that particular company, that produce the most “gift certificates” redeemed, before they expire, within the next 60 days or less!
Number one, automatically gets a $500 dollar gift certificate, to one of the top local supermarkets of their choice! Number two automatically gets a $250 dollar gift certificate, to a local super market of their choice!
And number three, automatically wins a $100 dollar gas card!
Are You Starting To Appreciate How These Proven Lead Generation Strategies Ultimately Lead To Some Long Term Profits!
“How’s” that for consistently creating, some serious word of mouth and mouse bang, on a traditionally tiny ad/promotional budget!Please hang on, because we’re just scratching the surface!
And we’ll dig much deeper in part two, okay?
But until then, can you see “how” some of today’s, extremely savviest small business owners, can consistently get the word out, especially when they’re working with, what appears to be extremely tiny, traditional ad/promotional budgets!Say yes!Great!
See you in just a little bit, in part two!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
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Hi Mark,
You never seem to amaze me in coming up with different, savvy ways to market.
Thanks for sharing this tip. Nowadays people need more cost effective ways to reach more customers.
~Lea
Lea Bullen recently posted…How to Live by Choice (Even When You Don’t Think You Have One)
Many thanks Lea!
I truly appreciate your incredibly kind words of
encouragement! Happy new year BTW!
You wanna hear something really funny? As I was leaving
my comment on Donna Nerrill’s latest blog post, when who do I spot,
but Lea Bullen’s latest post as well!
But your headline really drew me in!
So I said, I definitely gotta check out Lea,s latest post, because
she always delivers!LOL!
So I’m definitely looking forward to getting filled in!Thanks so much
for stopping by and and sharing thoughts! There always greatly appreciated!
Mark Newsome recently posted…How Savvy Small Business Owners Consistently Get The Word Out Even On Extremely Tiny Ad Budgets!Part Two