Why It’s Critically Important Savvy Entrepreneurs Know The Real Cost To Acquire A Customer!Part Three

Please follow and like us:

Why It’s Critically Important Savvy Entrepreneurs Know The Real Cost To Acquire A Customer!Part Three

So as you previously discovered in part two of this ongoing series, extremely savvy entrepreneurs, (such as yourself), can definitely benefit (big time) from knowing “how to” at least partially calculate, your, (or a) potential joint venture partners, total lifetime customer value.

Because once you do, you open up the door, to tons of potential long term marketing possibilities.

Simply by understanding your potential marketing options and having high enough (front) end gross profit margins to be able to act on them!

Part three will delve into how some extremely savvy entrepreneurs, (possibly you),can benefit by strategically leveraging another vendors valued customer base and the both of you are definitely better off because of it!

Are You Finally Ready To Discover Even More Potentially Profitable Reasons Why Some Extremely Savvy Entrepreneurs Definitely Need To Know How To Calculate The True Cost To Acquire A First Time Customer And Or Client?

Ladies & gentlemen for this particular (eye opening) example, let’s turn to the multi billion dollar entertainment industry for just a second.

Because this particular multi faceted example, can provide your entrepreneurial marketing mind, with literally tons (and tons) of completely logical, short and long term marketing possibilities.

Ladies & gentlemen (at least) some of you, (if not most) of you are certainly familiar with some of the premium cable channels such as Showtime, HBO or Cinemax, correct?

And you know the men & women that are the executives in charge of deciding which programs, will or will not be seen, are paid pretty well off, right?

Building An Extremely Profitable Marketing Funnel Is Definitely A Multi Step Process!

Which means, they don’t take lightly, the responsibility of paying for some of the pretty high profile entertainers they book, correct?

After all if they over (bid), and pay just a little too much for the various live events, they pay (major bucks) to get the broad cast rights to, and for whatever reasons, the (literally) millions of eyeballs they thought (and ) anticipated showing up, don’t actually materialize.

Let’s just say they may (quickly) find themselves dusting off the old resume!

Sooner than they intended to. Correct?That said, maybe you can explain the (total) madness behind the following, (supposedly) strategic move(s) on their part.

Extremely Savvy Entrepreneurs Can See The Icing On The Cake Even From A Distance!

Ladies& gentlemen, since it’s obvious, these high level, (and extremely) well paid, premium channels executives, are far from stupid.

“Why” in the world, would they pay a superstar pop artist like Justin Bieber (a cool) ten million dollars, (or more!) to do one two hour-epic concert event, when (it’s beyond) obvious, there is absolutely no way, (he) nor any other superstar pop music icon in the world, could possibly gross that much in a single concert!

Especially, when the average venue they play, (and) routinely sell out, will only seat, at best, 20,000 fanatical fans, and not all of them will pay in excess of $200 dollars, for front row seats!Right?

So “what” the heck gives here? In the e -mortal words of Sherlock Holmes, “Elementary Watson, elementary!”

You see, (first of all), both those high level executives, and the major premium channel corporations, that pay them major bucks in salary, performance bonuses and  (if need be) various stock option packages as well etc.

Are You Starting To Appreciate How And Why  Developing Effective Lead Generation Strategies And Or Tactics Is So Crucial To Your Chances For Long Term Success!

They all understand only too well, the moment they announce with countless 30 second to a full two minute mini ad promos, “We’ve got him for one night only!”

And this is the only place you can see him, from the comfort of your own home, (and or) smart device, the one and only, “The lady killer himself Justin Bieber!”

And they flash a few promo video scenes, of Justin’s limo (literally) being overtaken by, (what appears) to be, a never ending army of screaming girls and they show him literally being escorted by an armed security detail into some five star luxury hotel!

My friend that’s all it takes for an estimated one to three million new subscribers, (90 plus percent) of whom are young teenage girls, to rush and sign up for HBO, and or Cinemax, in order to order this one night “must see” event!  😀

Retaining Customers Is A Whole Lot Easier When You’ve Got The Right Lead Bait!

First of all, as soon as this highly anticipated concert event ends, guess what? Those millions of new subscribers, don’t just automatically cancel their subscriptions. No way!

Instead, (from a statistical) stand point, at least 70% of them (or more) will not only keep their subscriptions active, but they will continuously order an additional 2–4 pay per view events per year, for the next three to five years! Huh?  😀

So when the premium channel sponsors, and their high paid execs, tally the final numbers, they discover they’ve easily grossed an additional, $30–$50 million dollars, per superstar entertainer, they enter into one of these promotional arrangements with!

An Effective Marketing Funnel Is Definitely Going To Apply To Your Business And Or Service No Matter What You Do!

Minus the ten to twelve million dollars they spend upfront in order to create these additional cash flows!

So “hopefully” you can see and now much better appreciate, “why” it’s critically important, that both you and any (current), and or future joint venture partners, know the real cost to acquire, create, (and or) generate your first time customers,patients and or clients etc.Don’t you agree? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!