How Savvy Small Business Owners Strategically Use The Secret Weapon To Crush Their Competition!

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How Savvy Small Business Owners Strategically Use The Secret Weapon To Crush Their Competition!

 (And “How” And  You And I Can Too!)

Does it ever seem or appear to you, that certain small business owners and or service providers, have a secret weapon they consistently use to literally crush some of their major competitors?

Because it’s fairly obvious, they  don’t necessarily have the deepest corporate pockets!Correct?

Yet, in terms of consistently creating (some truly) impressive, bankable results, they just seem to flat out get things done!Have you noticed that too?

And since they don’t initially have the deepest corporate pockets, it’s not like they can afford to hire the best talent!So what exactly are they doing?

By and large, once you pull back the proverbial curtain (far enough) to have an adequate look inside, you quickly discover they have a rather fluid understanding, of “how” effective marketing strategies and or tactics, fuel the production engine of their business.

Let’s take a closer look at an instance or two, shall we?

So How Do Some Extremely Savvy Small Business Owners Manage To Consistently Crush Some Of  Better Financed Their Major Competitors!

 (Even Though On Paper They Shouldn’t Be Able To Compete!)

Basically, extremely savvy small business owners and or self employed service providers, have to quickly become lean and mean!Unlike some of their better financed, major competitors, they don’t have the financial luxury of being bloated! Do they?

Case in point: recently while grocery shopping, (actually) as I was returning home from a visit to the grocery store.There was this car that had a commercial emblem on it, (no doubt) from some sort of direct sales company.

Which, (please ) forgive my bias ladies, but it appeared to be a company, (or at least) this particular product, appeared to be targeting women! Because the sign/emblem on the car read, “Look Ten Years younger! Ask Me How!” (Or something) to that affect.

And of course, it’s not that we men don’t want, or have just as much burning desire, to retain our youthful looks, as the ladies! 😎

It’s just not an issue, with a solution, that’s as aggressively marketed to men!Anyway, here’s my first point, about small business owners and or self employed service providers, having to quickly become lean and mean asap!

Extremely Savvy Small Business Owners Have Got To Quickly Figure Out What Works And What Doesn’t!

Ladies & gentlemen, dime to donuts, with just a little strategic (and continuous) “testing”, the company that issued these emblems to their representatives/direct sales reps, could discover which main power headline approach, really piques the audience they’re targeting!

Case in point; let’s suppose, they pass out a simple three question survey and ask every woman guess, to list in order of  interest, which of the following three main power headlines, appeals to them the most.

1.) Sample power headline one: “Are You Seriously Interested In Looking And Feeling At Least Ten Years Younger?”

2.) Sample power headline two: “So How Much Would You Pay To Look And Feel At Least Ten Years Younger?”

3.) Sample power headline three: “Is It Really Possible To Look And Feel Ten Years Younger Without Spending A Fortune

On Outrageously Expensive Plastic Surgery?”

Now first of all, let me totally clear here!It’s entirely possible and likely, that (absolutely none of the previous three, main power headlines, will appeal to any of their target market!

Savvy Small Business Owners Can Successfully Compete When They Get Competitive!

But my main point is this; merely by strategically testing various benefit laden headline approaches, and asking (both) the first time ladies, that attend their weekly opportunity meetings, and the ladies that market their products, for immediate feedback.

And reward the best suggestions, $200 to $500 dollar ethical bribes! Once they discover which specific benefit and or benefits, get their juices flowing!

(Important note: In fact, to keep the extremely helpful feedback constantly going, why not create an (ongoing) weekly contest! Where each week, they reward, (both) the sales reps and the first time lady visitors, for the best new marketing ideas of the week, month, quarter and or the year!

This Is How Your Small Business Continuously Makes A Really Big Splash!

And make a freaking big deal out of it, by having an award ceremony at the end of the year, to acknowledge the best of the best!)

Then, (and only then), should they (roll out),their marketing materials, by creating market tested flyers, business cards, emblems to be placed on cars,T- shirts, or benefits to place on their stationary, and their main mobile responsive, WordPress website and or blog etc!

And signature files to be placed at the bottom of all the opt in email messages, their reps send to any and  every body!You can just bet that type of ongoing market research, will yield some impressive, bankable results!(Don’t you agree?)

Extremely Savvy Entrepreneurs Strategically Use Leverage!(And You And I Definitely Should Too!)

Here’s the other, little known and rarely used secret (marketing) weapon, far too many cash strapped small business owners, are simply not taking full advantage of!

So those of you who recently read my post, about why savvy small business owners and self employed service providers, definitely need to know their true cost, to create that all important, first time customer,client and or patient etc.

Because when you, (at least) partially understand, the total lifetime value customer calculations.Here’s the type of marketing doors of long term possibilities, it can potentially open to you!

It’s Critically Important Your Semi Resourced Challenged Small Business And Or Service Understand How To Accurately Calculate The True Cost To Acquire And Or Retain A First Time And Or repeat Customer!

Let’s say you currently sell a digital information product or service, on “how to” purchase high end, pre-distressed, residential real estate.

So in other words, (technically) before the legal property owners, are foreclosed out of their property!You and or your team of private investors, negotiate purchasing the property, at some sort of mutually agreeable discounted price, for less than it’s-current- true fair market value.

And in reality, “what” your $997 dollar, “how to” course teaches your customers, who in reality are your nation wide “bird dog/referral agents.”

They learn “how to” legally tie these properties up and flip these legally binding contracts to, (in some cases) other more established, local investors, for cash profits of $2,000 to $10,000 dollars!(Via bank certified cashier checks of course! 😎 )

Just depending on the final sales price!Anyway, like most aggressive small business owners/service providers, you constantly advertise all over the place! Both on and offline and you easily invest anywhere from $7 to $200 dollars per lead!

Savvy Entrepreneurs See The Overall Big Picture! (And Then Some!)

So why not find an extremely qualified entrepreneur, that currently markets (some sort)  of real estate investment newsletter, that currently retails for $99 dollars per year,for 13 issues!

Or if they currently sell, (either) a physical or ebook, on “how to” successfully purchase pre foreclosure properties.

And have they the author start offering monthly free drawings, to win (both) his 13 issue newsletter and his book! A blank dollar value!

And you pay his or her hard cost to fulfill each month’s grand prize winner! And pay them 30% of every one of their leads, that upsell to your $997 dollar front end course!

Now they’re earning $299.10 cents, per sale! Minus their same cost to advertise! Plus you could demonstrate to them, it’s also worth it to them to create a free three month trial subscription to giveaway as a free lead generator.

Hopefully Your Resource Challenged Small Business And Or Service Is Currently Developing And Or Tweaking Your Businesses Current Back End!

Because again, the long term back end for them is, they’ll net 30% of $997 for every one of their  leads that eventually buys your front end course!

Plus, you’ll gladly spot then their first $100 (or X number of dollars) each month, for their advertising/marketing cost!And meanwhile, they’re steadily building their very own opt in email list and or offline database!

Can You See How Certain Proven Marketing Strategies Are Simply Made To Order For Some Of Today’s Extremely Savvy Small Business Owners?

Why would you be so generous, you so skeptically ask!Entrepreneur, your $997 digital “how to” course, is only your initial front end product!One of your best market tested back end products, is your extremely popular, offline, five day “Real Estate Foreclosure” Boot camp!

That currently retails for $5,000 dollars per person or any two people can attend for just $7,500 dollars!Or X!

That’s a savings of 25%! And let’s not forget the $2,997 dollars in free digital information product bonuses, they get the moment their payment clears your shopping cart system! 😎

So can you see “why” it makes perfect sense for you to be so generous, to smaller, less well financed, small business owners!

And why it’s definitely in your long term best interest, to learn “how to” use the savvy small business owners secret weapons!Say yes! Great! Any further questions?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular target market is.)It’s a $97 dollar value and it’s free!