Seven Really Good Reasons You Might Seriously Consider Starting A Newsletter!Part Two

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Seven Really Good Reasons You Might Seriously Consider Starting A Newsletter!part Two

So as you previously discovered in part one, of this ongoing series, about the seven potentially profitable reasons why, you, (or someone) within your organization, should seriously consider, publishing your very own, (free or paid subscription) newsletter.

And remember, especially if you’re currently using any type of  reputable, state of the art,paid email service provider.

Because they typically provide, some really nice ready made newsletter templates you can easily customize, to your own needs.

On the other hand, if you’re starting completely from scratch.

(Meaning), this would be your very first attempt at publishing an offline monthly, and or quarterly newsletter of some kind.

(My friend), my absolute best advice, is to (first) hire a qualified local person,in a consultative type of capacity, that was maybe the publisher, editor and or assistant editor to a local organization, (that either) currently runs or successfully oversaw the publishing of some type of paid and or free newsletter of some kind.

Because (initially), this can be extremely time and resource intense!Especially for a first (out of the box) time newbie newsletter publisher.

And before you get in way too deep, and suddenly realize what potentially lies ahead for you. And you (discover) you really don’t have (neither) the time, nor the stomach for it!

A lot whole of your extremely valuable time and other extremely valuable resources can be spared!

Who Else Wants To Know Why you Should Seriously Consider Publishing Your Very Own Newsletter Of Some Kind?

Entrepreneur, refer back to part one of this series if you need to, but as you recall, the very first reason, “why” you, (and or) someone within your organization  should seriously consider publishing your very own, monthly and or quarterly online/electronic newsletter of some kind.

Now as “potentially profitable benefit” number one previously pointed out in part one.

Strictly for (hypothetical) marketing, illustration purposes only!Let’s say, (you’re) either currently, and or you are on your way to quickly becoming, one of your city, towns and or provinces, up and coming CPA , (Certified Public Accountants),(and or) CFP’s (Certified Financial Planner) organizations in the entire area!

Firs of all, big congratulations! 😎 All of your persistent hard work, is finally starting to pay off, in more ways than you could have ever initially imagined!

The Bank Account Filling Marketing Leverage You Initially Generate Can Ultimately Open The Door To Multiple Streams Of Income!

(That’s usually “how” it works, right?) You put your head down and keep (temporarily) failing forward and strategically adjusting here and there. And then, when least expect is, suddenly, the dots start to connect and connect some more!

Until, you’re (meaning) your firm is starting to be more frequently recognized and approached BTW, by other profit seeking entrepreneurs/vendors etc!

Why You Don’t Have To Make A Front End Profit On Your On Or Offline Newsletter!(In Order For It To Still Be Extremely Beneficial To You!)

So with that as a back drop, let’s take a much closer look, at a potential marketing strategy or two, which could definitely allow you to benefit from the publishing of a monthly and or quarterly newsletter, with out the all the normal pressures associated with it, of trying to make  front end profit!

Now hopefully, one of the pro-active marketing strategies, you’ve been readily maximizing, is you periodically teach a (free or) paid monthly class on the basics of your niche, at one of the local adult education centers.

(You know, you’re teaching basic tax deductions for small or midsize business owners.And how to best own your business, for maximum legal protection etc.)

Frequently Educating Your Target Market Is Absolutely One Of The Very Best Marketing Strategies And Or Tactics You Can Implement!

And maybe you regularly appear on various weekday and or weekend, subject specific radio shows and you field questions from the audience etc.)

And by doing so, this gradually raises, you or your firms local profile, within the business community. 😎

And before departing each show and or physical appearence, your “Call To Action” (CTA), is always, you offer a free three month trial subscription to your monthly or quarterly newsletter.(It’s quarterly, if you only publish it once every three months, (90 days) or so.

Or you currently (publish) various articles, in some of the local business publications, and just lead your readers back to your mobile responsive, WordPress blogs, (market tested) lead capture page.

(Always remember online entrepreneur, your key to long term success, gotta constantly be building, your opt in email list. Offline you strategically build your mobile marketing list.)

 Newsletter Publishing Is An extremely flexible Marketing Vehicle!

And also, every body that signs up for your (free) or paid monthly classes, they automatically get a free three month trial subscription to your monthly/quarterly newsletter.

And just be sure you always give it a perceived value of some kind.And after the free three month trial subscription ends.

(If your) real goal is to make the vast majority of your long term gross profits on the back end, of this particular marketing funnel, then by all means offer them the opportunity to do one of three things.(All of which will be extremely beneficial to you in the long run!)

A.) If they want, they can purchase the remaining 9 monthly issues, for a special, prorated VIP new customer only discount rate of X!

In which case, you actually charge them (pretty) much your actual cost, to electronically send them the remaining 9 issues, plus your one or two free “quick decision” digital bonuses!Valued at X! 😎

Having Your Very Own In House Newsletter Is A Fabulous Way To Consistently Generate Some Long Term Bank Account Filling Marketing Leverage!

B.) Next, you could offer them an extremely time sensitive, additional six month, VIP “new customer only subscription, provided they give you or your firm, a bank account filling, video power testimonial and a written one to add to any online sales letters, you may create down the road!

C.) And finally, as soon as they provide you with two referrals, that stay on your list, for at least the initial three month, 90 day trial subscription period.

They automatically get the additional 9 months to their digital version of your newsletter subscription extended.

Basically, you’re not necessarily looking to make a ton of profit on the initial front end, but in order to make it truly worth your while, you place these, (and other) incentives on the back end.

Try To Strategically Use Your Various Up Front Out Of Pocket Cost To Lower The Overall Expenses Of Your Semi Cash Strapped Small Business And Or Service!

Now obviously, in the case of you, (or someone) within your organization, actually publishing a physical, monthly and or quarterly newsletter of some kind.

You’ll definitely need to charge your potential subscribers, so much per physical issue published and mailed, that realistically covers, your actual out of pocket cost per issue.

This way you can actually afford to be creative with the marketing end of constantly promoting it.

Otherwise, you could quickly find yourself underwater!Don’t you agree?

Your Newsletter In And Of Itself Doesn’t Necessarily Have To Be Profitable As Long As It Continuously Produces Some Bank Account Filling Marketing Leverage!

Hopefully, you see how and why self publishing your very own newsletter of some kind.

 Could potentially be so potentially profitable o so many different levels!Don’t you agree?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!