How Extremely Savvy Marketers Consistently Create 25% More Business With Less Money!Part Two
Ladies & gentlemen, did you happen to notice in part one, of this ongoing series, how even though some extremely savvy entrepreneurs/marketers, who may not have as much readily available cash in their traditional marketing/advertising budgets, as many of their major competitors do.
They can, (and more times than not), adequately compensate for it, by effectively utilizing their virtually unlimited reservoir of creative marketing ingenuity!
Have you noticed that too? Okay, so they don’t currently have the most up to date PPC (Pay Per Click) ad copy writing skills just yet!Because that most definitely takes a little time and money to develop some reliable skills in that particular area.Would you not agree?
And truth told, they’re certainly not alone in that particular department,right? And maybe (upon further review), what little sporadic activity, they’ve generated on the various major social media platforms, (to date) hasn’t resulted in a nickels worth of spendable revenue!Sound familiar?
Again, there are literally millions of other small to mid size business owners and or service providers, in that exact same boat! But still in all, in spite of these glaringly obvious facts, they’ve still somehow managed to make a go of things, right?Absolutely!
Part two is gonna sort of reverse the tables!And demonstrate how some of the extremely savvy social media marketing renegades, can and definitely should be using this incredibly huge untapped marketing opportunity to their utmost advantage!
So How Do Some Extremely Savvy Marketers Consistently Manage To Generate At Least 25% More Gross Income Even Though They Don’t Have Anywhere Near The Conventional Advertising Budgets Many Of Their Major Competitors Do?
This particular post is dedicated to (the) literally legions and legions, of social media savvy, twenty, thirty and forty somethings, and other various entrepreneurs, that quite literally, know more about effectively using the various social media platforms, than Lebron James knows about round ball! 😎
Yea, they are literally that good!However, for some odd reason, they (for now anyway), only think in terms of coming out of school, with a literal mountain of student debt to start dealing with!
And they, (along with a gazillion others), degrees in hand,immediately start seeking, an extremely limited number of ferociously competitive traditional employment opportunities, by chasing, (more like begging) some of the major fortune 100 and 500 CEO’s for jobs.(Sometimes not even in their major field of study! 😎 )
The More Effective Your Initial Marketing Strategies And Tactics Are the More Profitable Your Sales Funnel Will Gradually Become!
And when that all too common (job seeking approach happens), in spite of the fact, lots of these graduates purposely skipped over learning the basics of “economics 101” in under graduate and or graduate school! 😎
They immediately fall under the undeniable weight of simple “supply & demand” factors!Huh?
Meaning; with so many incredibly talented and highly educated men & women, (aka) the supply being so high!
These extremely crafty, (not to mention) cash conscious CEO’s, can literally afford, (temporarily) to compel the best of the best to low ball each other, in order to secure some type of stable employment! 😎 Welcome to the tenured professor free real world cadets! 😎
So How Do Some Extremely Savvy Marketers Create 25% More Income When They Are Literally Tons Of Major Competitors Everywhere And Their Cash Is Pretty Much Non Existent?
Ah yes, the dilemma! 😎 First of all, these (while) incredibly smart and extremely well, traditionally educated social media savvy, but semi marketing illiterate hopefuls, have to quickly come to grips with is this. They have to learn to look (at both) the immediate short and long term marketing possibilities!
Case in point, (I’m guessing) a staggering 99.90% of you have probably never heard the name Gina Horkey, correct?She recently wrote this totally awesome blog post, about four reasons why it definitely pays to write for free!
Gina, (along with many others), like fellow full time freelance writing expert & coach, as well as mother of baby twin toddlers Elna Cain.
Learn How To Build An Extremely Pro-active marketing Funnel And You’ll Quickly Discover You Have less And Less Major Competitors!
Gina too is an incredible, full time freelancer writing expert, dynamic coach and entrepreneur!So let’s use her proven freelance marketing blueprint, as the model for our (hypothetical) twenty or thirty somethings, that while they know more than the average bear, about “how to” effectively use social media!
They haven’t quite figured out “how to” monetize their knowledge, beyond getting a conventional 9- 5 somewhere! 😎 And having to compete like everything, by accepting a whole lot less in salaries and other traditional perks, because of an extremely crowded, conventional talent pool base!
It Really Helps When Some Extremely Savvy Entrepreneurs Are At Least Semi Proficient At Basic Marketing Principles!(Don’t You Agree?)
So let’s say a group of these extremely savvy “social media” platform wiz kids, routinely hangout at a local night spot in town.
And gradually over the last nine months or so, they’ve gotten to know and have actually become very good, (and extremely) close friends with the three founders of a (rapidly up and coming) local band, that’s just been offered the (potential) opportunity of a lifetime!
A major record label exec that’s been life long friends with this particular bar owner, since college! She immediately flies down to actually see this particular group perform live, after her buddy, (one of the bar owners) sent her a really cool demo of a couple of their recent live performances.
And she loved the way the local crowd responds to these performers natural charisma!So she wants to see if their apparent video charm actually holds up, when she finally sees them perform in person!
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Well, of course it does and because the exec is so blown away & excited about the potential money making possibilities for the band, just down the road!
Here’s what she readily proposes!She, (meaning) the major record label she represents, (and all of their major resources and industry contacts etc;)would like to sign this group to the label, but initially, instead of heading right into the studio to start working on their debut album/CD, as would normally be expected!
Some Times A Semi Comprehensive Long Term Basic Marketing Plan Is Really All You Need!(To Initially Get Going!)
Instead, she(and the label big wigs) wants to immediately put them out on tour with a major headlining act, (asap). And just have them open for this act major and tour with them for the next 18 plus months!Give or take.
And she readily assures them, that by time, that tour is over and all of the radio, (some TV) and national newspaper, along with mega (social media) exposure subsides, if it in fact does! 😎
When they do finally release their (by then) much anticipated debut CD, all the cumulative mass multi media exposure, will have been more than worth it!On a ton of levels. 😀
Well, unfortunately for her, (and the label big wigs), even though this (up and coming) local band, has literally been struggling for years, honing their skills and patiently waiting for their (so called), proverbial big break!
You’ve Definitely Got To Learn And Understand How The Different Part Of Your Sales Funnel Actually Work In Your Best Interest!
They readily “reject” her offer outright, because (right now) the label is only offering to pay them just above the national minimum wage for touring with with a three time, Grammy award winning headlining band!Say what?
And they just feel they’re being further pimped out! And told to wait, while every body else, (as usual) continues to generate major bank off their hard earned sweat!
(Entrepreneur, this why I highly recommend you read Gina Horkey’s totally excellent post asap!Because she does an excellent job of exposing this type of shortsighted way of thinking!
Which unfortunately, far too prevalent among too many, semi cash cash and resource strapped, profit seeking entrepreneurs!)
Social Media Savvy Marketers To The Rescue!
Upon hearing about their decision to totally “reject” the major recording labels, incredibly generous (foot in the door) offer! These extremely savvy “social media” wiz kids, leap into action, trying to salvage this potential goldmine marketing opportunity for both the (extremely) shortsighted band members and themselves!
First they point out, “if” the band would (merely) agree to let these social media marketing savvy ninjas, handle all of their future social media exposure for them, with the major record labels, extremely size able resources funding their every move mind you! 😎
They all but guarantee the band members, they can easily grow their current twitter following alone, from the incredibly tiny 2,800 , to well over five million plus, inside of a 18 months or less!Huh?
Because here’s “what” those semi marketing illiterate band members don’t see, that the “social media” marketing wiz kids do!Once the bands twitter & FB followers, reaches critical mass of three million or more, corporate america will definitely come running!
You’ve Probably Got Access To All The Raw Materials You’ll Ever Need To Build An Extremely Profitable Sales Funnel!
And they’ll bring their massively deep check books with them! 😎 Which means, they’ll gladly pay the band, (initially) anywhere from one to three dollars, on (CPC) cost per click basis!Huh?
In simple layman’s terms, the wiz kids will periodically tweet and post certain affiliate links (on the bands behalf), on the bands various social media platforms. And every time one of their rabid fans just clicks on the links!
Both the wiz kids and the band members will split that gross revenue 50/50! So if a mere 325,000 of the bands five million plus total twitter followers and or FB followers, decide to just click a link!
Someone in corporate america gladly writes a check for a cool $650,000 dollars (or X!) (And that’s at just $2 dollars per click mind you! 😎 ) Entrepreneur, can you say kaching!
Some Of The Most Profitable Marketers Started Out Initially Earning Very Little Profit On The Front End Of Their Ventures!
Does this type of strategic alliance may perfect sense to you? Say yes!Great! See you on part three, where you’ll definitely discover even more proven ways, for some extremely savvy marketers, to consistently generate at least 25% more gross profit!
Even though they don’t have a lot of conventional advertising and or promotional money!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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