Start strategically leveraging your email marketing lists!
As you previously discovered in part one of this series on strategically turning your email marketing lists into a low cost high powered mega cash flow generating machine.
Systematic email marketing allows savvy small business owners and or service providers (like you) to inexpensively (and) strategically out promote your big buck major competitors.
And routinely do it for pennies on the dollar!Below are three more powerful uses to grow your business, by strategically utilizing good ole inexpensive email marketing strategies.
A Proactive Follow Up Email Marketing Campaign Should Be A Strategic Part Of Every Serious Small owners Overall Marketing Game Plan!
Here are three more incredibly simple (non techie), inexpensive benefits and advantages to systematically communicating with your subscribers/customers via inexpensive email marketing.
1.) Advantage # one: Instead of just trying to convince your prospect through the use of cramped, expensive display or tiny classified ad space etc.
You could thoroughly educate your potential prospect over time, using a powerful (yet) concise multi part e-course, and or multi part video -boot camp- training series.
The overwhelming statistics prove that an extremely well written, (valued packed) multi part educational (boot camp) training series converts extremely well!
2.) Advantage # two: You can also regularly email your subscribers in order to develop and establish an ongoing consultant/advisor relationship.
This type of approach works extremely well for service professionals, such as Accountants, Tax Attorneys, Lawyers and Doctors etc.
A Pro-active Direct Selling Approach Is Definitely Worth Inexpensively Testing!
3.) Advantage # three: Although you may not realize it (yet), but you can also use carefully written (periodic) emails, to (both) help prevent and drastically reduce your refund requests!
Often times, a simple written explanation (sometimes) followed up with a short phone call or two,(from) either you personally and or from one of your ‘customer service care specialists’, is often all it takes to prevent a sale (especially) on a high ticket item, from coming apart!
Bonus tip: You can also (strategically) use email marketing to cross promote your products and services with other (offline local) savvy small owners that are having special ‘one day’ or ‘this weekend only’ sale announcements.
And earn some serious passive affiliate /joint venture (JV) partners income, by sharing the announcement(s) with your list!
Introducing The Five Basic Components Of A Successful Email Marketing Campaign.
Violate any of these proven components, and your money could be at risk!
1.) Basic component # one: Every successful email (and or) offline sales letter, postcard etc. Must have a powerful ‘benefit laden attention grabbing “What’s in it for me?” type of main power headline!
Online this will be your emails subject line. And it needs to scream at your prospect, and tell them inside, (meaning) by clicking the link and opening your email(s they’ll quickly discover) the answer(s) to whatever troubles them!
2.) Basic component # two: That first (or) opening sentence/paragraph had better cut to the chase, and show/demonstrate to your reader ‘how’ whatever products or services you have solves their problem(s) now!
Because if it doesn’t, they won’t leave skid marks!
In Order For Your Marketing Funnel To Have A Chance It Definitely Needs To Be Loaded Up With Some Problem Solving Solutions!
3.) Basic component # three: Here’s the big secret! Write just like you talk! Meaning- be extremely conversational in your tone. Don’t be too technical (unless) your the majority of your readers/subscribers warrant it.
Don’t be boring and or too abstract or too much like a lecture!
Avoid ‘slang’ unless you know for a fact the particular slang is totally representative of at least 95% (or more) of your target audiences normal usage.
4.) Basic component # four: Your message (on) offline, needs to be (at least) three things.
A.) It needs clarity.
B.) It should be extremely focused on a singular subject matter/goal.
C.) And it (definitely) needs to be concise. Cut to the chase! lay it out now!
You Consistently Implement These Proven Online Marketing Strategies And You Will Have Some Extremely Profitable Email Marketing Templates!
5.) Basic component # five: Above all else (cadets) you must have at least two (preferably) three precise (CTA’s) “calls to action!’
Meaning- it has to be “Mary Jane Plain” what specific action(s) you want them to take now!
If you want them to buy something now! Then be sure you tell them to do so now! Or if you’re trying to get them to join your list, then direct them to do so now!
For ex; Be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
You get the point, correct? Basically, when it comes to the closing segment, don’t get weak in the knees or you’ll continue to starve!
All in all, you diligently apply these five proven email writing principles and strategies and watch your ‘conversion ratios’ soar!
And your online profits too!
As always, if you got any value out of this post, please Google Plus or tweet this! Thanks!
