Why Extremely Savvy Entrepreneurs Would Rather Be Short On Cash But Long Marketing Skills!Part Two

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Why Extremely Savvy Entrepreneurs Would Rather Be Short On Cash But Long Marketing Skills!Part Two

So did you happen to notice in part one, how even though some extremely savvy entrepreneurs,(irregardless) of their particular industry.

And even though they may not currently be swimming in traditional up front advertising/marketing capital, (like some of their major competitors),would still much rather be short of traditional cash, but incredibly long on some real world marketing know how!Did you happen to notice that?

Because without a doubt, they can partially, if not fully compensate for their lack of readily available cash!Given an adequate amount of time and a fairly decent marketing plan.

But sadly, if they’re mediocre or worst, at proven marketing basics, their business, product and or service, will probably, never ever reach (or even) approach reaching, it’s true full earning capacity!

In spite of their continuous best efforts to do so!Part two will dive even deeper and reveal “how” some extremely savvy entrepreneurs, effectively compensate, for a lack of up front cash, by being ninja like marketing rock stars!

 Ever Wonder Why Some Extremely Savvy Entrepreneurs Actually Prefer To Be Upfront Cash Poor To As Opposed To Long Term Marketing Insufficient?

Okay, here in part two, let’s dive really deep and see “how” some of these extremely savvy entrepreneurs, consistently compensate for being upfront cash poor, but long term marketing know how rich!

So quickly picking up where part one left off. This extremely savvy local jeweler, that currently has a single retail location, and currently has a monthly advertising/marketing budget of just $30,000 dollars, give or take.(Or X!)

There is simply no way they can go the traditional advertising route and hope to successfully compete against their much bigger, (and much better funded!),three major local competitors!

Because their better funded major competitors routinely spend anywhere from $50,000 to as much as $75,000 per month, especially during the extremely fast paced holiday shopping frenzy season!

Whose Says You Need An Outrageously Huge Advertising And Or promotional Budget In Order To Be Successful!

So that’s “why” they approached a local developer /contractor, with a fairly successful business,whose currently building a rather large, (semi upscale), major apartment complex development.

And this (projected) three and a half year project, will employee a grand total of 200 people, 85% of whom will be employed full time, for the duration of the entire project! And the remaining 15% for about 80% of the time!

But here’s the real prize,the extremely savvy jeweler is ultimately after. By getting the developers permission, (as you recall from part one) to provide fancy catered breakfast- es and lunches, on site for the developers crew, (either) once a week and or every other week, (on Thursdays) for at least 3-6 weeks!

They’ll inexpensively gain maximum exposure to some prime potential customers and their all important, personal & professional networks!(Like wives, live in significant others, girlfriends,Moms, daughters and in laws etc!)

Extremely Savvy Entrepreneurs Care Less About Perceived Obstacles And Instead Focus On End Results!

The jewelers wants to create some serious, positive word of mouth & mouse buzz among the crew and the developers (rather well paid) office administrators! )

Because they can easily do so, for a whole lot less, than merely constantly blowing the entire thirty grand a month on some outrageously expensive, traditional advertising mediums, such as local newspapers, TV and radio ad campaigns etc!

So picture this (why don’t cha), here are a grand total of 200 plus (well) paid construction workers, showing up for the job as usual on the first Thursday of the month.

And unbeknownst to them, there’s a large catering truck parked in the parking lot and it belongs to one of the cities, (hands down) best and most popular catering businesses!

There Are Literally A Ton Of Untapped Potential Marketing Opportunities Just Waited To Be Discovered!

And they’re there, serving the workers, high end donuts, fancy mouth watering french croissants, pastries, cupcakes and of course, some of the very best, tasting gourmet coffee/cocoa (and or tea) in the entire district, (if not) the entire county!

And behind all this expense, which is easily several thousand dollars!Say what?The extremely savvy jeweler is footing the entire (marketing) bill!

Because they want their businesses name, constantly rolling off this construction crews lips 24/7!

And BTW, the crew’s actual men to women break down is, 160 guys and 40 plus women.So think about “what” these 40 ladies are initially thinking, once they discover it’s actually this local jeweler, they never really heard of before now, that’s sponsoring both breakfast & lunch! )

And Don’t Forget And Or Neglect The Long Term Profit Potential Available From Strategic Alliances!

And the caterer initially offers 20 of the women and 20 of the guys, free 5 LB pages of this fancy gourmet coffee, to enjoy at (both) home and to share with close friends and neighbors etc!

Again, think about “how” inexpensively this extremely savvy jeweler is instantly creating some incredibly powerful, viral word of mouth & mouse buzz!

Next, the jeweler will be sure and offer all 40 ladies, (or whatever the actual number turns out to be),one extremely beautiful, free diamond studded earring, with a retail value of $200 dollars, (or X!)

Who Says Being An Extremely Savvy Entrepreneur Means You Gotta Be Able To Raise Tons Of Money From Venture Capitalist?

Plus an extremely time sensitive, two sided business size card, with a hand written date on it, and as long as the ladies come to their store, along with any potential first time customer, 18 and over,before the expiration date expires, they automatically get the other $200 dollar earring free! 

So you know they’ll be texting and posting like crazy all over social media,correct? (And doing so continuously!)Not to mention, they’ll definitely have whoever they’re gonna drag to the store with them lined up, (probably) before they go to bed that night!Right? )

And Remember Your Ideal Customers And Or Clients Have Extremely Active Inner Circles You Can And Definitely Should Leverage For Literally Pennies On The Dollar!

And their closest girlfriends, family members or in laws, (will) definitely be calling just to be totally sure they’ve got the correct spelling of the company! )

Now for lunch, it will be lasagna, pizza, wings, both plain and barbecue! And now the fun stuff really begins!

The caterer is also going to pass out a two sided business size card, and side A will have a number from one to, (whatever) the total number of men employees on the site is.

Just Remember To Continuously Be Pro-active Some Of Your Very Best Marketing Strategies And Or Tactics!

And just before the caterer leaves for the day, they will pull a card from a giant punch bowl near their serving table.

And whichever guy has the winning number, they automatically win a giant seven foot teddy and a gourmet box of chocolates, and a beautiful pair of $200 dollar earrings to give to that special lady in their life!

And all the other guys are highly encouraged to head over to the jeweler’s mobile responsive WordPress blog, (which in reality), is side B of the index size business card.

And they’re asked to enter the jewelers “free” monthly drawing, for a chance to win a really cool $2,500 dollar diamond studded necklace for that special lady in their life!

Doesn’t It Seem Reasonable That Extremely Savvy Entrepreneurs Are Usually At Their Best When Their Conventional Resources Are Scarce?

And for their chance to win a really nice $800 dollar brand name watch for themselves!Plus, they will also be given an extremely time sensitive VIP, “new customer only” discount coupon, to give to that special lady in their life, whose 18 and over!

Because remember, the guy may be happily divorced ) , or just plain single, with no current significant other and or steady lady friend in his life at this particular time!But they may also have a daughter or daughters or grand daughter(s) etc.

Keep Building Long Term Relationships And Those Relationships Will Open Doors Other Strategies And Or Tactics Can’t!

Then again he may be happily married or a widower etc!So they can use the extremely time sensitive coupon as they, (and that special lady) in their life, sees fit! )

But in any event, the first 50  (or x number of ) guys whose lady renews those coupons at their store, on the caterers next visit. Those guys are gonna get a $50 dollar gas card!(Courtesy of the jeweler in reality!)

Which means, during the break, he’ll now have a little, something, something he can brag about to his predominantly (men) co-workers as well! )

And you know the moment he gets home, he’ll immediately tell the misses,(or his daughter(s) who will most certainly take it from there, right? ) You better hurry up and know it!

Savvy Entrepreneurs Almost Always See The Hidden Marketing Opportunities And Or Untapped Marketing Possibilities!

And of course, not to be lost in the sauce here! Every person, (man or woman) on that construction site, will also be giving a “new first time customer only”, 25% off a catered party discount coupon from the caterer!

Now part three, will (hopefully) tie up any remaining loose ends!But until then, is it starting to become crystal clear.

How and why, some extremely savvy entrepreneurs, definitely prefer being cash poor up front, instead of long term marketing poor?Say yes!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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