Three Simple Examples Of Relationship Marketing At It’s Very Best!Part Two
So as you previously discovered in part one of this ongoing series, there are any number of proven examples of relationship marketing, that can and most definitely will lead to some major big bucks. Don’t you agree?
In part two, you’re about to discover how country music superstars Tim McGraw & Faith Hill, (and or) you and I strategically go about, (not only building) but nurturing some extremely profitable strategic alliance relationships, that will ultimately result in some outrageously profitable, passive back end income.
And of course these massive long term (potential) profits, will have absolutely nothing to do with all the wads of cash Tim & Faith currently make selling a gazillion records and performing in concert to sold out crowds all over the world!
And or any of the extremely lucrative endorsement deals they currently have and or will have in the not so distant future! 😎
So let’s take a closer look at an instance or two,shall we?
So How Does Relationship Marketing Put A Ton Of Money In You Or Your Major Competitors Pockets?
As you also recall from part one, and (BTW) if still haven’t read part one of this ongoing series yet, entrepreneur you really should!Otherwise you will be missing out on some totally awesome (relationship marketing building tips), suggestions and tons of other, little known ninja marketing strategies. 😉
Anyway, as you recall, country music superstar power couple Tim McGraw & Faith Hill, had embarked on an 18 month world tour,remember? And as a direct result of some pretty savvy marketing, they collected 1,530,000 opt in email (and or) text message subscribers that attended one of their over the top live events!
Here’s the very first line of business. Entrepreneur (did you know), that statistically speaking, on average about one percent of your brand new opt in subscribers, will purchase something that’ s relevant and is an extremely low front end product.
So in this particular case, one percent of 1,530,000 equals, 15,300 subscribers.So let’s say Tim & Faith offer them the chance to purchase one of their earlier 90 minute live concert recordings, that would normally retail for $37 dollars!
So 15,300 subscribers spend $9.99, that equals an additional gross profit of $152,847 dollars.(15,300 x $9.99 = $152,847)
(And that’s only if a mere one percent of their list takes advantage of this super time sensitive exclusive offer! 😉 )
It’s Far Better To Create Your Marketing Opportunities Than To Wait On Them!(Don’t You Agree?)
But entrepreneur, here’s the next order of business. And this particular potential marketing opportunity, is simply over the top. Since Tim & Faith bothered to capture the opt in email (and or) text message address of 1,530,00 of their highly fanatical fans, they are now in the perfect position to take advantage of some potentially profitable situations.
As the one you are about to witness!So please hold on tight! Because you are about to witness one of the most potentially profitable examples of relationship marketing at it’s very best!
Tim & Faith and their extremely savvy marketing team form a really cool strategic alliance (aka) joint venture (JV) arrangement with a Cadillac Escalade dealer.
And by doing so, here’s what their extremely savvy marketing team comes up with. They will “raffle” off 100 Cadillac Escalades, that normally have a retail value of $65,000 each!Say what?
But each raffle entrant only pays $1,000 dollars each to enter!And get this; every entrant that pays $2,000 dollars, via Tim & Faith’s merchant account.Which means they’ll be paying via a highly efficient electronic payment center.
They will automatically be entered into the “raffle”a second time!Is that not interesting? 😎 Now for the really fun part.
Ever Notice How Some Of Your Best Marketing Strategies Simply Aren’t That Hard And Or Complicated?
Now since Tim & Faith have a highly responsive opt in email (and or) text message subscriber base of 1,530.000! (And growing daily BTW!)
They will send a VIP email (and or) text message alert to their entire list, to make them aware of this extremely time sensitive offer!And they’ll have exactly 72 hours to enter or miss out altogether!
So let’s say only 20% (of their entire list) or a mere 306,000 subscribers decide to enter their raffle!Ladies & gentlemen, you wanna do the math and see for yourself, what Tim & Faith just grossed in additional passive back end profit! 😎
And you best believe there is more than enough gross profit left to pay for the 100 Escalades that they purchased at 70% of their retail value to begin with!
And of course, let’s not forget, about 50,000 of those 306,000 raffle entrants, spent $2,000 each for their chance to be entered into the raffle a second time! (Again I’ll let you do the math! 😎 )
Ladies & gentlemen here’s the point:Because Tim & Faith and their incredibly savvy marketing team, totally get strategic power marketing. Tim & Faith not only built an outrageously big and highly responsive opt in email/text message list, but they also strategically leveraged it to the hilt!
Would you not agree? Because they’re using their list to create some serious passive back end income producing opportunities, have they not?
Well there you have it my friend!Are these not textbook examples of relationship marketing at it’s very best? Say yes!Great!See you shortly! Until then…
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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