Effective squeeze page templates follow a proven model!
(Four More Mega Proven Copy Writing Concepts You Definitely Need To Be Aware Of!)
As you previously discovered in Part one of this series on creating highly effective squeeze page templates that really work.
You definitely need the five crucial elements that were previously discussed.
However, another extremely critical component, (you) can’t do without, will be discussed in this sequel post.
And that being your all important opt in box. In other words, the place on your lead capture page where your visitor enters their (first) name and primary email address, and joins (opts into) your email list.
In Order For Your Lead Capture Page To Be Totally Effective, It Must Have The All Important Opt In Box!
So that you can systematically begin your all important follow sequence process. Which means, you’re going to need a state of the art paid email service provider
Which is fancier way of saying, you definitely need a (paid autoresponder) service in order to accomplish this.
( Your email service provider is where you get the code to paste on your site. (inside) your back office dashboard, in order for your opt in box form to capture your visitors contact information.)
Successful Online Marketing Basically Boils Down To Understanding And implementing Some Proven Online Marketing Fundamentals!
Ultimately, when it comes to the sales copy on your squeeze/lead capture page, you will need to understand, some basic proven copy writing tips, in order to persuade your visitors to join your list now!
And remember, without the opt in form (contact form) on your squeeze page, (ultimately) all you have is just another sales page!
Introducing The Four P’s Of Persuasive Sales Copy And How They Put More Money In Your Pocket Now!
Technically speaking; the four P’s structure breaks down as follows:
A.) Promise.
B.) Picture.
C.) Proof.
D.) Push.
Of course it’s simple. That’s why it’s so darn effective! And it’s also why a staggering 95% of you, (or more) that bother to read this, won’t even attempt to use it on a continual basis!(And your failure to do so, is literally costing practically all of your future long term potential front and back end profits!)
1.) This first one is rather simple and straight forward,and that is your promise (or pledge) to your readers! See, that’s pretty straight forward,right?
The promise part of your four P’s structure is where you make it plain to your reader(s), by promising (in effect) guaranteeing them that by taking the time to read your (on or ) offline sales letter, postcard etc.
Make Darn Sure Your Best Lead Generation Strategies Are Laser Targeted And You’re Definitely On Your Way!
And or by taking the time to watch your sales video or listen to your audio product etc.
It’s going to be worth their extremely valuable time to do so! For ex; “I promise that by the time you’re done reading this post and practicing these four proven concepts (for just) a little bit, your knowledge and execution of proven copy writing structure will improve immensely!”
(Just be sure that you always under promise and over deliver!)
You Should Always Choose Lead Magnets That Appeal To Your Specific Target Audiences Wants!
2.) The next part of your structure is the “Picture” part. Simply put, paint a really graphic, (emotional) solving picture of some kind in prospect’s mind. Use powerful metaphors.
There is an extremely fine line here though.Meaning – don’t exaggerate (or exploit) their situation! Just twist the knife ( grammatically speaking) of course, and remind them of the pain their issue(s) are constantly causing them!
And then like the “white knight” in shinning armor, coming to save the day!Offer your proven solution(s) via your extremely affordable products and services.)
Remind them of ‘how” and the extent they will continue to suffer (both) pain and disappointment, if they don’t take action by taking advantage of your solution now!
This is where you pour on the emotional benefits, because it’s emotion , not logic that ultimately sells or repels your prospects!
Adding Some Form Of Social Proof Is A Great Component To Add To Your Sales Funnel!
And it doesn’t matter what your particular product, service or niche is! (Hopefully you get the point already!)
3.) Here is where you provide the all important social “Proof” or closing concrete if you will! You’ve made your claims “hot shot”, now it’s time to back them up!
And what better way than supplying your (on or) offline skeptic, (that’s simply) been (both) burned and disappointed far too many times to count!
Just like the classic line in the “Jerry Maquire” movie, which stated, “Show me the money!” Your prospect now asks you to “show” them some solid verifiable (undeniable proof” that your product or service can do what you claim it can!
So you might offer either offer:
A.) Written testimonial proof from some of your current satisfied customers and or clients etc.
B.) Or you might offer audio proof from either some respected industry source, and or audio (testimonial) proof from your regular customers/patients and or clients etc.
C.) And of course any time you can offer (video) proof from current clients and customers and or respected industry legends etc.
That’s even better! And it doesn’t matter (whether) you’re talking about your online income or offline income, these same proven principles apply!
(See this stuff really isn’t that hard is it? Told ya!
Ultimately It All Boils Down To Asking For And Closing The Sale!
4.) And finally, number four of your four P’s structure is; the “Push” (aka) the all important “call to action”, (aka) your (CTA), or simply put. The “close!”
This is where far too many offline sales letters, and or website copy fall flat, and go wobbly kneed! Because their attempts at “closing the sale” totally suck!
Because you can spend all the time and energy you want (perfecting) the first three extremely crucial elements of the four “P’s” structure, but if you can’t, or you are reluctant to “ask for the sale!”
Your ales Funnel Has To Constantly Be Moving Toward Converting Prospects Into Paying Customers And Or Long Term Repeat Clients And Or Patients!
Ultimately you lose! And all your money and effort (not to mention) time are totally wasted!
My friend, the four P’s structure is a proven copy writing tool that will help convince more of your readers to take that all important “call to action!”
Apply it to all of your audio and or sales videos and watch your closing ratios dramatically improve (while) simultaneously lowering your up front out of pocket costs!
And your squeeze page templates will become far more effective as well!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure to grab your explosive free 22 step small business marketing idea kit series! It’s a $97 dollar value and it’s free!
