So as you previously discovered in part one of this ongoing series, about how some extremely savvy entrepreneurs, are consistently able to cash in big time, using a little known and rarely used marketing concept, that’s more often affectionately referred to as the back end of your marketing sales funnel.
But (thank goodness) the really good news is, your business, product or service, doesn’t necessarily have to be of the fortune 500 variety, in order for you and I, to not only take advantage of this proven marketing strategy!But profit from it big time as well!
Because every bodies business and or service, has both a front & back end component to it. Now whether or not, you and I are savvy enough to utilize or develop it.
Well that’s an entirely different matter altogether!In part two, we’re going to do a deep dive and see “what else” if anything, we can discover, about strategically tapping into the all important, back end of our businesses and or services, long term sales funnels.
So How Do Some Extremely Savvy Entrepreneurs Routinely Profit Big Time From An Extremely Powerful Little Known Marketing Strategy?
First of all, let me just say “how” much I was truly really looking forward to publishing the sequel to part one of this series, about pro- actively developing the all important back end portion of your businesses, long term sales funnel, can (and will) most definitely lead to major windfall profits!
Only because, to a person, I know some of you, ran right past some of the major potential, just below the surface profit centers, that were hidden in the previous hypothetical marketing examples presented.
And unless they get pointed out to you here and now, you may not ever see and or recognize them!
Case in point: remember (previously) mentioned part one, Walmart & (good old) Netflix, had entered into an experimental strategic alliance arrangement, and inside of all the literally millions of DVD’s Walmart sells annually, their customers will discover one of Netflix’s best market tested offers!
And basically Walmart’s customers will find a VIP discount coupon offer inserted inside those DVD’ s offering them a Netflix monthly subscription, for even less than Netflix’s extremely valuable customers are paying!
And Netflix agrees to revenue share a one dollar referral fee type of kick back to Walmart, in exchange for giving Netflix direct access to their customer base,(and or) another extremely savvy companies customer base, (that potentially) totals in the millions,for literally pennies on the dollar!
Entrepreneur Stop Fighting Your Natural Creative Sales Process!(Instead Let It Flow!)
But here’s a quick question for you! Entrepreneur, you do realize that every month, (just like clock work), Netflix mails out DVD’s to it’s literal customer base o millions as well!
You know that right?Meaning, before they ever embarked on this temporary strategic alliance with Walmart and or extremely marketing savvy, retail company X! They were already mailing their own DVD’s to literally millions of their own customers!
So “why’ doesn’t Or hasn’t) Netflix already put together some type of strategic alliance (with say) a Best Buy type of major appliance dealer and simply put that companies best market tested insert coupon, inside their DVD’s!
And first invite Netflix’s extremely valuable customers to enter Best Buy’s mega monthly free drawing, for a chance to win a $20,000 dollar shopping spree, courtesy of Best Buy!
Hey, Netflix is already mailing the DVD’s anyway, right? So “why” not put together some type of joint venture and create some serious passive back end income possibilities!
Now of course, since there can only be one grand prize winner per month! Best Buy will strategically follow up, with the other 99%, each month, by either opt in email messages and or text messages etc!
True Entrepreneurs Always See More Than What’s On The Immediate Surface!
Now as you also recall in part one; another strategic way Walmart made sure they got the word out, they created a weekly contest among the cashiers.
So that every cashier was given a special ID number that appeared on the particular cash register they worked for their particular shift.
And each week, the cashier that had the most customers enter this special employee ID number, for a chance to win some really cool daily prizes.
Stuff like a $100 cash gas card or a $500 dollar Walmart gift certificate or the ability to buy their next 25 DVD for just $5 dollars each etc!
Which every cashiers are the top three for the week, the 1st prize winner automatically wins a $500 dollar cash bonus, plus a one hundred dollar gas card!
And of course, honorable mention in that particular stores monthly company newsletter!
And second prize wins $250 dollars in cash, plus a fifty dollar gas card. And third prize automatically wins $100 dollars in cash, plus a $25 dollar gas card.
But here’s the really cool part! Any employee that wins the same position more than once, they automatically win double or triple, what they previously won!
For ex: if an employee can in first place six weeks ago and now they are number on again, they automatically win $1,000 dollars in cash and a $200 dollar cash card! And the exact same would apply for finishing second or third place more than once!
How’s that for some built in marketing incentives! And that’s why I was so excited to publish part two! Because otherwise, these type of add on marketing strategies and tactics, would definitely go unnoticed!Don’t you agree?
Well the, that’s “how” some extremely savvy entrepreneurs, strategically turn an extremely powerful & little known marketing concept, into some really big money!Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark,
This is certainly a great way to do business like an entrepreneur 🙂
The “strategic alliance” is what we call online, a “jv parntership” or “joint venture”. It benefits everyone involved, which is what you described so clearly here. Cooperative advertising, promotion, even project or product creation, is a great way to combine the strengths of others to get your message out, drive traffic your way, and convert prospects from a broad field into buyers within your own niche.
Thanks for letting me in on the “little known marketing tactic,” Mark. It’s a pretty powerful strategy.
-Donna
Donna Merrill recently posted…The Bloggers Grave
Too awesome Donna!Thanks!LOL!
And I really like all the many benefits you laid out, when we form
a semi effective strategic alliance /JV partnership type of
cooperative advertising promotion.
We get direct & indirect access to so many different resources, that we otherwise
might have to pay for!LOL!
Those are several great points, that far too often get lost in the mix!LOL!
Thanks for bringing them to the fore front and as always, thanks for
your extremely kind words of encouragement Coach! i truly appreciate it!
Mark Newsome recently posted…How To Build Instant Rock Star Like Credibility Even If You Only Have A Shoestring Marketing Budget!Part Three