Okay So You’ve Self Published A Workbook Now What?Part Two
As you previously learned in part one of this ongoing series, about how and why, self publishing your very own workbook, of some kind,can and should give you the ultimate form of control, correct?
In other words, legally controlling that, and or any other particular asset, gives you more far marketing flexibility and therefore options.Correct?
Once you’re self published, you have just taken a giant step towards having ultimate control.
Contrast being in that particular situation, with being the number two affiliate of some other marketers extremely popular info product and or service.
Sure, they may (and in all) likelihood, (if they’re smart), will probably give you a much higher front end commission percentage of say, 75-80% of each initial front end sale of their $7 -$97 dollar digital product.
As opposed to their standard 30-50% commission structure, on all initial front end sales for the remaining 97% of their run of the mill (all too typical) affiliates!(Who, truth told, will sell very little!!)
IF You Desire Ultimate Control You Simply At Some Point Have To Become Self Published!
(Plus, keep in mine, the other 97% of their affiliates, in all likelihood, get little or no percentage of any of those additional (long term) back end sales ever!
And just depending on how active and deep their (long term) back end sales funnel goes, they may even give you (one of their most successful) super affiliates, some type of smaller (one time) and or ongoing commission rate, on some of their other (more expensive) back end sales!
Like if they happen to offer a $10,000 – $25,000 dollar a year, hands on (way more) intensive, 12 month, one on one Mentoring/Coaching program of some kind.
In Order For Your Sales Funnel To Consistently Generate Multiple Income Steams You’ve Got To Be 100% Control Of Something!
But because of your (so called) super affiliate status, you may earn an additional 10-15% off each customer you refer!The main point being, that’s 100% up to the discretion of the marketers in charge of the program! Right?
Which means (entrepreneur), like or not, you and I have virtually no control over that decision making process whatsoever!
So that’s why you and I definitely need to self publish our very own workbook/information product(s.) That way, we at least have some say in what can and can’t be done!
Who Else Wants To Know How And Where The Really Big Profit Is In Self Publishing Your Very Own Workbook Of Some Kind?
As you recall from part one, in order to really benefit from allowing other marketers to pocket anywhere from 80-100% of the front end gross profits off the sale of my workbook.
They would need to agree in writing to (do whatever) they need to, in order to sell, trade, or giveaway as a free lead generator, or otherwise distribute, at least 250,000 (digital) and or physical hard copies of my text.
That way, I can reap the benefits of at least( the national) dismal average of, just two percent of those 100% commissioned only bird dogs. (Think commissioned only affiliates), at some point, closing one of these transactions worth a gross profit/spread of $1,500 (or X amount of ) dollars.
Your Direct Marketing Strategies And Or Tactics Can And Definitely Will Be Far More Pro-Active When You’re 100% In Control Of Some Aspect Of Your Marketing And Or Promotions!
Give or take!And the two of us would (basically) split (profit share) that gross profit spread between us.At least that’s the way it’s suppose to work when your draw it up on paper! 😎 Right?
However, since we all (or most of us anyway 😎 ), live in something called “the real world”, we know, invariably things happen, right?
Meaning, even though (I may) in fact, have a legally binding signed document, where the marketer/vendor in question, has agreed in writing, to do their very best to sell, trade, distribute, barter and give my text away as some form of lead generating bait!
For any number of reasons, they may never ever, reach my 250,000 copies sold/distributed stipulated number, correct? Absolutely!
One Of Your Absolute Best Small Business marketing Strategies Is To Constantly Maximize Your Initial Momentum!!
So let’s deal in the real world shall we? Let’s say one of my more aggressive marketers, does a (little of this and that!) And after all the smoke clears, they’ve sold/distributed a completely respectable 30,0000 physical hard copies and 12,000 digital copies!
(FYI:Keep in mine, the actual numbers here are totally irrelevant! It’s the overall concept of the marketers selling, bartering and or giving away X total number of books, physical and or digital, that’s important.)
Here’s two more really simple ways, both of us can (and should) profit from these initial front end sales funnels.
1.) Potential profit center #one: First of all, there’s absolutely no way (I or you) wants to be bothered with the physical fulfillment of seeing to it, that 30,000 (or more) physical books actually gets delivered correct? Forget about it! 😎
That been said, we’ll gladly let a reputable fulfillment house do what they do best!However, I will also gladly turn those 30,000 (or more) names (potential business opportunity seeker leads) over to a reputable leads broker! 😀
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And who know’s what they’ll actually sell each lead name for, but (you or I) can easily expect to receive at least five cents a lead!Which equates to an additional $1,500 dollars per month, give or take, in strictly passive (additional) multiple streams of back end income! Say what?
(30,000 names x .05 cents per name/lead = $1,500 dollars in pure passive income!) So obviously, the more physical copies of my workbook they sell and or give away etc, the more passive income I make, from the lead broker(s) marketing those names!Don’t you agree?
(Note: Of course (personally) if it were up to me (and it isn’t), I’d personally much prefer to profit share/ joint venture (at least) a percentage of some of those names/leads with other non competing marketers/vendors, for a 25-50% share of the gross front or (long term) back end profits!)
As opposed for settling for the peanuts of a paltry 10 cents to $1.50 per name/ lead!(Just saying! 😎 )
2.) Potential profit center #two: Entrepreneur, this next one is potentially huge, for the vendors that decide to market my text. So please pay close attention!
As I previously mentioned, (in our strictly hypothetical marketing example.)Between the two of these potential marketing/distribution strategies, they (to date) have sold/bartered (at least) 30,000 physical hard copies of my text and 12,000 digital ones.
That’s a grand total of 42,000 total copies distributed thus far. (BTW, for these next two incredibly powerful, (long term) potential marketing strategies, think overall concept here!Not the specific numbers!)
Now then, (on average) about one percent of these high level business opportunity seekers, will gladly invest top dollar, in order gain a potential long term marketing advantage.
Take Care Of Your Customers So That Your Customers And Or Clients Take Care Of You!
Meaning: they’ll invest $2,500 dollars (or more) apiece, to purchase a Resellers License. This gives them (the buyer), the right to sell my text (or another marketers text), and keep 100% of the gross profits of the sale, on top of them (hopefully) pursuing being a 100% compensated, commissioned only bird dog as well!
Now then, let’s do the math shall we? If one percent of 42,0000 buyers (aka) business opportunity seekers, invest an additional $2,5000 dollars apiece, (or more) to purchase a Resellers License!
That (simply) means the marketers that were savvy enough to sell them it to them, just grossed an additional (are you sitting down!) $1,050,000 dollars in front end sales funnel cash!Huh?
Are You Starting To See And Appreciate How And Why You Can And Should Become Really Skilled At Effective Lead Generation!
Plus, keep in mine, yours truly doesn’t get a penny of it? Say what? Look!I want they them as content as possible, so they’ll aggressively market my text non stop 24/7!
So if it takes a little good old fashioned (over the top) bribery, in order to do so! So be it! 😎 They make more front end gross profit, and I’ll get more closed transactions from my ever growing army of 100% commissioned only bird dog referral agents! 😎
Now that’s what I can win/win!How bout you? But getting back to my (original) main reason for sharing this entire series with you!
With you (and or) one of your contacts help!You locate a reputable marketer and or marketers, that agree in writing with my specific terms, and entrepreneur, you just created some sort of residual pay day for yourself!
For as long as the arrangement is in place! 😎 See part one for all of the juicy specifics, and then get to it already!
But in any event, now (hopefully) you can see and appreciate, how and why you and I, definitely need to get self published,correct?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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