Three Ways To Increase Profits That Right Under Your Competitors Nose!Part Three
In the third installment of this ongoing series about strategically utilizing some non conventional ways to increase profits.
You are about to discover how savvy entrepreneurs leverage (both) the high influence-rs within their offline local community.
As well as those influence-rs enormously well connected personal and professional networks too!
By systematically converting those high influence-rs (and their highly influential personal and professional networks) into super “Evangelists!”
All for literally pennies on the dollar! And in the process get incredible long term (positive) word of mouth and mouse buzz, for years and years to come!
And avoid the dreaded and outrageously expensive “one and done” advertising money pit, that far too many cashed starved small business owners and or service providers, find themselves too often trapped in!
This post will demonstrate “how to” effectively tap into their sphere of influence and increase your bank account as you do so!Sound like a plan or what?
So What Exactly Are These Three Proven Ways To Increase Your Profits That Are Right Under Your Competitors Nose?
Here in part three ladies & gentlemen we are going to go deep.(So please buckle up!
) For starters,the savvy jeweler will start having the restaurateur tweet that “if” certain females within specific industries come to their restaurant on specific days and times.
They will get (either) a free bottle of high end champagne, especially around Xmas and or new years and or 80% off a prime rib steak and or lobster dinner!
Say what?For ex: The jeweler will have the restaurant owner target some of the most successful female Realtors and or real estate or female mortgage Brokers in the area, via twitter.
By tweeting that on this specific day and time, the first 25 (or X ) number of ladies that show up, present their business cards.
(And or) some of other form of definitive proof, they will automatically save 80% (or x% off) a steak and or lobster dinner courtesy of the restaurant.
As Long As Your Non Traditional Promotions And Or Marketing Strategies Wow Your Target Audience In Some Way! (You Are Definitely On The Right Track!)
But of course, in reality is being paid for by the extremely marketing savvy jewelers “positive word of mouth and mouse” generation-marketing- fund.Correct?
They will also give away maybe twenty five (save 50 or X%) off the purchase of any desserts, for the other twenty five (or X) numbers of ladies that show up, that aren’t lady realtors and or brokers.
But saw the tweet or the re-tweet and they definitely want in on the action too! )
Plus, don’t forget, the first ten (or X number of) ladies (whether) they’re targeting local female Realtors and or female CPA’s or Nurses that particular week.
They will also receive a pair of the jewelers (simply to die for) $200 – $350 dollar diamond studded women’s earrings!
Think that’ll get um tweeting and heading over to Instagram and or posting on FB? You got that right!
Targeting Specific Influential Women In High Industries Will Yield Major Dividends Over Time!
Case in point: After the restaurant owner and jeweler identify at least ten major influential females in the local Real Estate brokerage industry. And or local industry X.
They will target one or two of them (and their ever expanding, personal and professional inner circles), and start trying to systematically convert them into super “Evangelist!”
For ex:Whenever one of these top selling female Real Estate Brokers and or licensed sales reps, sells a property worth $500,000 dollars or more.
The restaurant owner (by way of the jeweler word of mouth fund,) will spring for a $500 dollar credit, where the female Realtor and or sales rep gets to invite whomever they want to a private banquet style dinner and the restaurant covers the first $500 dollars of the tab! Excuse me?
Are You Starting To Appreciate Just How Potentially Profitable Positive Word Of Mouth Marketing Can And Definitely Should Be!
Just imagine “how” impressed those in attendance will be, especially the ladies, “who” will also be surprised with free bracelets (courtesy of the jeweler), that normally retail for at least $100 dollars (or X!)
And of course they will also be given business or two sided index cards that direct them to enter the jewelers “Free Monthly Drawing”.
For their chance to win (either) a $2,500 dollar women’s Rolex watch and or a really eye catching $1,300 dollar diamond studded necklace!
The restaurant owner will also film different portions of these exclusive events, (as will some of the attendees surely will too!)
And the owners will add some of this vintage footage to their (mobile responsive) WordPress blog.(Provided of course, they even have a state of the art WordPress website and or blog!)
Who Says You Need Deep Corporate Pockets In Order To Make A Big Splash!
Now stop and think about “what” happens each time some brand new potential first time customers gets invited to one of these successful female Realtors and or sales reps, (and or CPA’s) private banquet events!
They get exposed to one of the most popular local upscale restaurants, correct?Plus, X number of ladies in attendance also leave wearing a really nice charm bracelet easily valued at $100 or X amount of dollars, they got free!
So What’s Your Current Battlefield Tested Strategy For Constantly Creating Or Generating Some Positive Word Of Mouth And Mouse Buzz?
Won’t that be one of the main topic of conversation at tomorrow’s water cooler pow wow! ) Not to mention when they sit down for lunch with their favorite threesome!
And that type of powerful word of mouth and mouse buzz will definitely continue on for who knows how long! Correct?
Now contrast this proven approach, to your all too typical (local) jeweler.
They’re constantly spending a proverbial fortune on outrageously expensive traditional advertising mediums!
They routinely spend anywhere from $30,000 – %50,000 dollars per month and right after the ad runs, you and I simply forget about it,right?Yep!
It’s A Lot Cheaper To Create Positive Word Of Mouth Experiences Than It Is To Create Memorable one And Done Ad Campaigns!
Entrepreneur, a woman that gets invited to a really nice upscale local restaurant for the very first time, and enjoys a really good prime rib steak, and or lobster dinner for free!
Plus leaves with (either) a $100 dollar charm bracelet and or a pair of beautiful diamond studded women’s earrings that typically retails for anywhere from $200 – $350 dollars a pair, that they didn’t have when they got there! )
That’s not so easily forgotten! Now is it? )
Are You Starting To See And Appreciate How You Initially Achieve Top Of Mind Status!
And the other thing the successful Realtor might do is, twice a year, (both) mid summer and later on in the fall, the restaurant owner will sponsor for the female successful Realtor/ sales rep.
A very special (annual) team recognition type of banquet!Huh?
And they will give them a $1,000 tab, (once again) courtesy of the savvy jewelers “word of mouth” slush fund!
And the Realtor/broker will invite their office personnel and maybe a few key people from the law office they use a lot along with some key banking personnel etc.
And again, several of the ladies will leave with a $100 dollar charm bracelets, they didn’t have when they arrived! )
Your Major Competitors Will Definitely Keep Overlooking And Ignoring These Battlefield Tested Marketing Strategies And Or Tactics!
And maybe the Realtor will also get at least two pairs of those (simply to die for) women’s diamond studded earrings from the jeweler as well, that typically retail for somewhere between $200-$350 dollar a pair! And give them to their secretaries too!
Along with a really nice plague (for) “Recognition Of Outstanding Service!” Now ladies & gentlemen, for literally pennies on the dollar, look at “what’s” systematically happening here!
Each time that successful female Realtor, CPA, Dentist and or successful local X introduces new potential first time customers, to (both) the restaurant and (through the back door) the extremely marketing jeweler as well!
Start Leveraging You Ideal Customer Or Clients Personal And Professional Network!
The positive word of mouse and mouth generated publicity is constantly growing!As more and more local influential women, with their higher incomes and constantly growing networks, definitely want to dine, and not just for the food obviously! )
But the main point is, for a whole lot less than their major competitors, (both) the upscale restaurant owner and the savvy jeweler are consistently getting in front of the the middle to upper income individuals (and their inner circles.)
By positive word of mouth and mouse, for literally pennies on the dollar!
Now It’s Your Turn To Inexpensively Wow Your Target Audience!
These are just some of the proven ways to increase profits, that are readily available to any creatively open minded entrepreneur! Don’t you agree?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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