How To Promote Your Business On An Extremely Tight Budget!Part Five
As you previously discovered in part four, about this ongoing series of how to promote your business,product and or service on an extremely tight budget.
This extremely savvy local (start up), upscale beer, wine (wine cooler) and top of the line champagne distributor, has discovered (and is) constantly discovering some incredibly inexpensive (creative) ways to generating potential new and repeat customers.
And as a direct result of their non traditional approach to marketing, new customer acquisition and (take no prisoner) type of customer service, (that they stress to no end!)
They’ve started to develop a solid reputation, (both on and offline) and are starting to be sought out by other local and national companies of (all shapes and sizes mind you!), to share some of their many “think outside the box” creative marketing strategies and tactics!
And along with systematically growing their own business, they’re also starting to develop a fairly substantial (second income stream) if you will, via their ever growing list of private hourly and monthly maintenance consulting clients!
Th remainder of this post will take a look at one specific (local) industry, the distributor has targeted for future mass growth! And “how” they plan on strategically leveraging that particular industry, in order to do so!
How To Promote Your Business Product And Or Service On An Extremely Tight Budget!
As a direct result of some of their (really creative) shoestring budget marketing strategies and tactics, this (once) extremely under capitalized (local) start up, that many well meaning friends and family members, were extremely concerned might not make it!
Is now thriving and humming right along, (after just) a few short years of working through those early rough spots!And now thank goodness, is “finally” starting to make and gain some real traction! In both the on and offline business communities.
Because about once every 60 days or so,at least one of the four original founders of the company is now routinely speaking (and or is routinely being invited to speak) at (either) a local and or national entrepreneurial based event of some kind and they’re constantly developing and nurturing even more potential future contacts!
As a direct result of all of this systematic high level power networking at these events!
And with their ever mounting success and mushrooming notoriety, this has opened up the door for them (locally anyway!) to start aggressively approaching other local business owners, inside certain industries.
And one such industry they’ve targeted in particular, because they believe it offers a (virtual) straight line to the high six to seven figure earning consumers.
That love their leisure time as much as they do their work time! Meaning:they have no problem thoroughly enjoying the fruits of their labor!So that explains “why” the distributor has targeted the boat manufacturing industry, on a local level to begin with.
The boat manufacturer periodically appears at upscale local boat shows and they also do -private- by invitation only, weekend events where they showcase their newest inventory etc.
So the beer distributor offers the manufacturer a way of ethically bribing potential prospects for just coming in and looking at a boat!
Every prospective customer that steps foot into the showroom will get a special time sensitive -new customer only- VIP discount coupon(from the boat dealer) for a special two for one offer, of two cases of premium beer and or one bottle of high end wine (wine cooler) and or high end bottle of champagne delivered directly to their home!
Courtesy of the boat dealer.But actually delivered by the beer distributor (by way of) one of the reputable local couriers.Plus,the boat manufacturer will (at the suggestion of the beer distributor),contact all their past customers and on the anniversary date of their purchase, send them a time sensitive VIP coupon for a free (“let’s get to know each other better”) bottle of high end champagne, courtesy of the distributor!
The Beer Distributor Will Leverage The Owners Of The Boat Manufacturing Business To Strategically Grow Their Business For Literally Pennies On The Dollar!
And of course, it goes without saying, they will make sure every boat dealer they make this arrangement with, gets free premium beer, wine, wine cooler and high end bottles of champagne on their birthday, wedding anniversary,Xmas and new years etc!
Plus they’ll be sure and forward X number of free bottles to at least X number of their contacts (both) personal and business contacts every year!(Power list building 101 people!)
Ladies & gentlemen, can you see “how” this one particular industry alone and the various strategies and tactics, could easily lead to a ton of potential new business for a fraction of the traditional cost?Say yes!
Any more questions on how to promote your business, product and or service, on an extremely tight budget?Good!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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