Marketing information produts can add 300% more profits to your bank account!
Have you noticed how your offline (old school), major newspapers are slowly dying?
Fact is; they simply don’t have the same pull as they used to among the 40 and under crowd.
Thanks largely to the new medium called the world wide web.Correct?
The 40 and under crowd much prefers to get most of their news info online.
Which means the marketing information approach to your business, is not only wide open, but you can create a bare bones minimum of at least 300% more additional profit, just by strategically embracing this mega proven business model.
Even though the offline newspaper business is rapidly in decline. There are still at least three extremely powerful marketing lessons that you apply to your online business.
Introducing Three Powerful Marketing Lessons That You Can Learn From A Dying Offline Business Model! (That Will Help You Make Lots Of Money Online!)
Even though the offline major newspapers are on a downward slope, you can still apply three of their proven (long term) marketing strategies to your online business.
1.) Marketing strategy # one: Obviously if all the offline newspapers did was, rely on earning revenue by selling both their subscriptions and daily news stand sales.
They’d go broke in a heart beat, because of their enormous cost of ongoing staff, leases, other office expenses, equipment, taxes, fees and other up front out of pocket expenses etc.
So they successfully ‘back end‘ other services that generate tons of revenue, like selling very lucrative advertising to both local and regional business owners and service providers of all sizes.
The Effective Use Of Your Businesses Or Services Back End Is a Proven Way To Consistently Make More Money!
Which means, your business must (inexpensively test), in order to discover what other extremely lucrative products and services you can successfully market, (back end) to your target audience.
Once you’ve sunk the enormous up front out of pocket cost, (typically it’s at least 500%) to both identify and create a brand new first time customer/client.
You have got to do everything within your power to totally maximize revenues from them. Or else your competition will! So ‘back ending’ is therefore homework assignment # one.
2.) Marketing strategy # two: Another extremely powerful marketing lesson you can learn from the (on and), offline newspaper business model is, the aggressive selling of various (types) of the same basic service/product!
For ex; you can either buy fairly affordable classified ads, or the much more expensive display ads, -either quarter page, half or full page etc.(And let’s not forget the extremely expensive front & back covers.)
Needless to say, this type of upsell marketing brings in a ton of additional long term profits for the newspapers.Does it not?
Often Times Some Very Common Place Entrepreneurial Ideas Is Really All You Need In Order To Move Off Center In A Profitable Way!
Which means (for you) look into developing at least three separate levels to your basic information product/services.(And or advanced coaching/mentoring programs.)
For ex; have you ever noticed how (practically) all of the big time (on and) online gurus and gurettes, offer various silver, gold and platinum packages of some kind when it comes to their extremely lucrative mentoring programs.
Any ideas why? So (likewise) can you begin to develop a low front end initial sale info product and or service of some kind and then develop a more advanced intermediate and more expensive advanced product or service etc.
Because just like the newspaper business model, a certain percentage of your customers will fall within those three basic price ranges.
So your homework assignment # two is, start aggressively developing some type of three tier price range for your various products and or services, because there is a ton of ‘back end’ profit potential in this one powerful concept alone.
Aggressively Reactivated Old And Or Previously Inactive Customers and Or Subscribers Is An Untapped Goldmine For Most Cash Starved Struggling Small Business Owners….
3.) Marketing strategy # three: In the interest of space, you’re only going to get the watered down version of this next powerful marketing strategy.(It will be covered fully in part two of this post.)
Anytime you offer a subscription of some kind. Inevitably, a certain percentage of your subscribers will become (for whatever) reasons, ex subscribers.
Believe it or not, those valued ex subscribers still have plenty of long term marketing value. For ex; just by properly inexpensively testing various low cost high perceived value free bonuses, you can strategically market to these ex subscribers (and or) inactive customers.
Use Your Entrepreneurial Skills To Take Your Business And Or Service To The Very Next Level Or Two!
And you can get a certain percentage of them to re-subscribe (and or) get previously inactive customers to come back, simply by bribing them with various high perceived value goodies that you either supply or get from your top joint venture partners.
Let’s explore marketing strategy # three further in part two of this series.
Q.) Which one of three powerful marketing strategies:
1.) Back end marketing other products and services to your value customers.
2.) Upselling/add on selling other more expensive products and services to your existing customers, via three main tiers of beginning, intermediate and advanced levels etc.
It’s A Whole Lot More Profitable To Be Your own Boss When You’re Diligently Applying Some Proven Marketing Strategies And Or Tactics!
3.) Aggressively re-activating previously dead and or inactive customers and or subscribers etc.
And or marketing information products or services, teaching others how to do, what you know how to do! 😀
Which one of the three is the simplest for you to implement in the next 30 days or less?
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Be sure you grab your explosive free 22 step small business marketing idea kit series.
It’s a $97 dollar and it’s free! See you in Part two of marketing information.
