How A Really Simple Sales Bonus Plan Can Pad Your Bottom Line!
So how many times over the years have you (and some friends) or business associates taken advantage of one of your favorite local pizza shops (lunch time) specials?
You know the type of (irresistible) deals that any true pizza lover can’t resist, (like) two slices of regular cheese pizza and a medium soda.
Normally this type of sales bonus premium (combo) packaging, can really add to your bottom line. And why not.Right?
How can any true pizza lover resist a combo package of two regular slices of pizza and a medium soda, that would normally cost (somewhere) around $4.50. (Meaning – everything) cost $1.50 apiece.
But between the hours of 12 noon -2pm (M-Sat.)(Or X to X it only cost $3.75!
And so it goes, (whether) you’re aggressively pursuing on or offline profits, using inexpensive strategic packaging of your various products and services can do wonders for your bottom line.Would you not agree?
Introducing Three Essential Marketing Lessons You Can And Should Learn From Your Favorite Local Pizza Shop….
1.) Essential marking lesson # one: By inexpensively A/B split testing different combinations of your products and services.
And strategically discounting your price, you will ultimately discover which bundle or combination package causes the most customers to (ultimately) spend more money more often.
Remember, whenever you bundle your products and services together, and discount your price (that you) discover through inexpensive strategic testing.
You not only raise the overall perceived value in your best customer and clients eyes, but you also induce them to readily spend a little more money without feeling like they’re being hustled.
Which in turns, causes a percentage of them, to consistently spread the word, both on and off of social media. 😀
Low Cost Bootstrap Marketing Strategies And Or tactics Is A Great Place To Start!
2.) Essential marketing lesson # two: Just like with your local pizza or sub shop, you really need to inexpensively A/B split test your various packages in order to turn your customers into (frequent) repeat buyers. For two basic reasons.
A.) Steady flow of repeat customers or clients dramatically reduces your long term upfront out of pocket advertising and or promotional costs.
B.) And frequently returning customers help you build, (over time) of course, a steady and fairly predictable cash flow.
And by the way, if you primarily market your business offline, (like say) you have a small Mom & Pop printing business.
Allowing Your Best Repeat Customers To Lock In A Special Price By Either Joining One Of Your VIP Discount Buyers Clubs And Or Using Some Type Of Special Frequent Buyers Discount Card. (Is A Proven Long Term Money Making Marketing Strategy.)
You might inexpensively A/B split test.
And create some type of frequent buyers discount card and or club, and allow your best customers to pay a low upfront annual (amount), like $7 (or X dollars) and they automatically lock in a special price on one sided non color copies.
And allow them to purchase unlimited one sided (one color) copies at your actual cost for the next six or twelve months. 😀
(Do you honestly think a perk such as that, won’t consistently create, some type of positive, word of mouth buzz among their peers.Both personally and professionally. 😀 )
Start Consistently Implementing Some Market Tested Business Growth Strategies And Watch What Slowly Starts To Happen To Your Bottom Line Over Time!
They’ll also bring in other more expensive printing projects as well. You might also seriously consider hiring, a part time (commission only) sales reps looking to earn extra money.
And allow them to sell these annual $7 (or X dollar) a year memberships, to both local small business owners and or, non directly competing local service providers.
Or allow local college graduate students, looking to earn some extra side income,sell these $7 dollar a year memberships, (or similar market tested packages),and keep $5 (or X) per sale.
Or a certain pre-defined percentage of each initial front end sale.
It’s Definitely Not Hard To Consistently Generate Some Bankable Marketing Leverage!
You pocket the other two dollars,or X amount on the initial front end. Plus simultaneously, and relatively inexpensively build your long term follow up, VIP opt in email/mobile marketing customer list as.
Plus already have some predisposed customers, for long term, repeat back end sales as well.
3.) Essential marketing lesson # three: One of the main reasons that your favorite pizza or sub shop has been around so long.
And constantly withstood so much fly by night competition over the years, is because they are not only incredibly flexible.
But they are also willing to constantly adjust their marketing strategies, and or tactics to whatever their current economic-local- climate dictates.
Low Cost Bootstrap Marketing Strategies And Or Tactics Can And Definitely Will Stretch Your Marketing And Or Promotional Dollars!
And so it goes with you also (entrepreneur.)
You too must constantly stay fresh and cutting edge, or else you (meaning) your business, products or services grows stale and irrelevant.Pretty quickly BTW.
And the creative and strategic use of low cost, high powered packaging strategies, (and or) some type of market tested, sales bonus plan is absolutely (hands down), one of the simplest and most profitable ways for you to do so! Don’t you agree?
Q.) What type of combination package of your products and services can you start testing on your customers within the next 60 days or less?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
Be sure you grab your explosive free 22 step small business marketing idea kit series.
There you’ll discover step by step how to increase your long term profits by at least 25% in the next 90 days or less!
It’s a $97 dollar value and it’s free!
