Five Extremely Powerful Ways Your Online Marketing Strategies Definitely Put You In The Drivers Seat!
Honestly, have you ever or when was the last time that you spent money on some type offline paid advertising? I don’t know, maybe it was one of those outrageously expensive billboard type of advertisements.
Or maybe you tried (and quickly) got over your appetite for local radio ads. Have you ever attempted to produce ads for local TV spots. And of course, there’s always old faithful, your local newspaper and or local penny saver publication etc.
In any event, when you really stop and consider all of the pro’s and cons, the right type of market tested online marketing strategies, can and definitely will put you in the drivers seat.
Provided you follow through and apply several basic, proven online marketing fundamentals. However, suppose you’ve got the cash to invest in some of those fancy local radio ads and you also buy a few half or quarter page display ads in (either) your local newspaper and or specialty magazines etc.
Compare the typical results from those offline advertising mediums, to the type of engagement strategically advertising and or marketing online can potentially produce.
Five Extremely Powerful Ways Your Online Marketing Strategies Definitely Put You in The Drivers Seat!
Even if you’re not a certified online marketing genius, when you strategically utilize your online marketing arsenal, you can produce superior results, compared to expensive offline traditional advertising methods.
Now obviously, this will depend on whether or not, your company is a deep pocket corporate entity or not, with tons of available cash to throw at the general public! For quite a while too!
But let’s say that you’re the typical (cash starved) small business owner and or service provider. Which means, you simply don’t have the luxury of throwing tons of cash at the general public!
And pounding your marketing message into our collective heads! Instead, you’ve got to be select and extremely cost conscious.
1.) Online marketing advantage # one: Let’s start with your typical state of the art blog, whether it’s WordPress or otherwise. Entrepreneur, consider these three additional ways to benefit from your online presence.
Especially if you or your business is not quite a household name yet!
A.) Your blog post can and maybe linked to by many other online marketers, with no additional cost to you!
How many extra runs do you think your local newspaper (or local TV station for that matter) will give you for free! (Who knows, maybe one of the web’s major influencer’s like Don Purdum of unveiltheweb.com fame, decides to link to your article and share it with his highly targeted audience of entrepreneurs.)
B.) Another entrepreneur can add your video to to their blog post and therefore (hopefully) drive additional highly targeted free traffic back to your blog.
C.) You can simply guest blog post on as many other entrepreneurs highly targeted blogs, as you can get permission to.
2.) Online marketing advantage # two: Next, a potential joint venture partner/ entrepreneur can contact you via email and start a (hopefully) profitable long term business and or customer/client relationship of some kind.
Strategic Online Marketing Strategies Can Offer Tremendous Long Term Marketing Leverage!
(Don’t You Agree?)
3.) Online marketing advantage # three: Another entrepreneur can leave an extremely relevant and helpful comment on your blog and and you could potentially start a blog commenting cross promotional type of business relationship with them.
4.) Online marketing advantage # four: Another entrepreneur (hopefully) several of them will decide to consistently socially bookmark your extremely helpful content. How often do you think a radio listener forwards your radio or newspaper ads!
5.) Online marketing advantage # five: And even if very few of your blog post ever rank extremely high in the major search engines, primarily Google, your post are still located on your blog. Are they not?
And brand new potential prospects can still share them on the various social media platforms! You can still re-purpose them and reach brand new potential prospects, customers and clients etc.
And other savvy marketers can add your blog posts links to either their pod casts, free and paid ebooks, plus add your links to their video presentations or somewhere in the their (all important) follow up email marketing campaign sequences.
And again, introduce to you to a whole new potential audience, with no increase in out of pocket costs to you!
When you really stop to consider all of the potential advantages, especially for a cash starved small business owner and or service provider, the online marketing advantages, if you’ll take advantage of them.
Really can put you in the driver’s seat! Don’t you agree? Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less. And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Hi Mark
I haven’t had a lot of success with paid advertising, online or offline. However I will probably be giving it a try again when I launch my product – “soon”!
Joy
PS Feel free to remove this from the comment, but be careful of your titles…. when I Tweeted this post, the title made the Tweet far longer than the 140 characters 🙂 I edited it down, but not everyone will!
Joy Healey recently posted…Fake Bloggers Named
May be there’s a reason for your advertising results thus far.
Meaning, it may be a sign that you should go more of the cross promotion joint venture route.
Why waste precious cash on speculative ads, when you could find (with a little digging) another
non competitive entrepreneur and or company that it might more sense for you to combine financial resources
in such a way that it makes way more economic sense for them to help you
promote your book!
It’s at the very least, definitely worth exploring the possibilities!
That’s why I mentioned that you should seriously look
into becoming a active member of our B3 (Biz Blogging Buzz) community!
Because you never who you may be able to network (JV) with or who they may know,
that they could personally introduce you to at some point!
Now or in the not so distant future! Being active in an entrepreneurial setting such as that,
is marketing leverage on steroids! And cost you nothing more than your time and active commitment!
Think it over! Because you never know who can strategically scratch your back and
vice versa!
Thanks for stopping by an sharing your thoughts and thanks for giving me the heads up
about my tile and how it may be affecting it being tweeted!
I sometimes toss in $10 or $20 into Facebook ads a month, but most of the time it’s all based on the work I’ve done over the years to connect with other bloggers. Years ago, I ran a huge community that did comment exchanges and many of the bloggers that were in that community and still blog today, even though the blogosphere has changed, have helped grow my site.
Networking with the right people and definitely being mentioned/ linked back helps… even far more than paying to advertise.
Nile recently posted…Sometimes Meaning Well May Bring More Harm Than Good
I like your idea Nile!
A blog comment exchange. In essence, isn’t that what the B3 community is? granted, there are several
members such as yourself that we flat out experts in their chosen niche.
But for the most part, B3 and other blog commenting syndicates are great way to network and tap the expertise
of others, while simultaneously sharing our content and expanding our reach for very little cost.
Building relationships is huge! and the benefits are long lasting and many.
I whole heartily agree with your assessment.Power networking with the right people is far more effective than
throwing your hard earned dollars around!
Thank for stopping by and sharing your results based insights! I truly appreciate it!