Just Because You Can’t Get Endorsements From Dr. Phil Or Oprah Doesn’t Mean You Shouldn’t Use Them!

Please follow and like us:

Just Because You Can’t Get Endorsements From Dr. Phil Or Oprah Doesn’t Mean You Shouldn’t Use Them!

Entrepreneur (honestly) if you (or I) for whatever reasons could get the Oprah or Dr.Phil  or Dr.Oz to give us an endorsement or a mention on twitter or in their newsletter etc. Would that be like the coolest or what? So take a number and good luck with that!

Or what about this, what if you strategically put your business,product or service, in the position of routinely getting a ton of endorsements from average everyday  local consumers.

Would that sheer volume be worth anything to your bottom line? BTW, just to put things in marketing perspective. Did you hear about how the Oprah tweeted a discount coupon to one of the major fast food chains and guess what? Over ten million of the faithful downloaded it and a ton of them got redeemed!

Entrepreneur, right here is where far too many extremely savvy small business owners and or service providers totally blow it? Huh? When you waste too much time, effort and money trying desperately to secure power endorsements (right off the bat) from the major power influence rs!

Because they’ve already got a long line (and getting longer) everyday of men & women seeking the exact same thing from them! So what if, instead, you garnered power endorsements from the masses, right in your local community!

And it didn’t cost you the arm & leg it will most certainly cost you to secure a positive nod from the likes of Oprah and or Dr.Phil etc!

When You Get The Right Power Endorsements You Don’t Have To Rely On The Likes Of Oprah Or Dr.Phil!

First off, let’s be crystal clear! Nobodies suggesting you or I is about to turn down a nod from the TV  queen (lady “O”) and or Dr.Oz etc. But since that’s a faint possibility! And growing fainter everyday, let’s focus instead on the far more practical aspects of strategically securing tons of local endorsements.

Let’s start small and build smart, then slowly (although ) painstakingly move up the guerrilla marking ladder. First let’s suppose your an extremely savvy  appliance dealer.(Hopefully, by now you’ve noticed a certain affinity on my part for showcasing high markup jewelers, furniture concerns and or appliance dealers, correct?)

The reasoning is very simple! My friend, they have huge markups and therefore lots of margin for market testing!) Anyway, the first area of strategic marketing opportunities, is the highly dedicated soccer Moms! Huh?

Think about it? Who’s more dedicated and consistent than a soccer Mom or dad!So the savvy appliance dealer will sponsor a local  sports team of some kind. Keep in mine, they’re certainly not limited to just soccer!

Here’s their main reason(s) for doing so! It’s basically a two prong attack! First, they’ll sponsor players of the week (weekly spotlights!) What athletic kid doesn’t want a little extra attention!

And of course along with that distinct honor, they’ll get a $75 dollar gift certificate to a local pizza place to entertain their friends and family! Courtesy of you guessed it!

Do You Really Think The Kids Or The Soccer Parents Will Have Any Problem With Receiving The Star Treatment?

(Would You?)

Next, they’ll also highlight the play of the week! Again, shed a little local spotlight on the kids! But, along with highlighting those two honorees each week! They’ll also be sure and highlight the soccer parent (Mom or dad) or both, if they’re both in attendance!

And parent/guardian will receive a special -extremely time sensitive- VIP new customer only 40% off your first purchase discount coupon! However, the coupon will direct them to your WordPress blog (to opt in) in order to get some extremely simple directions on how they can easily turn that one time 40% off your first purchase discount coupon, into 40% off your first three purchases! Hmm?…. (What’s up with that?)

With absolutely no minimum purchases necessary! What do you think at least 85% of those soccer parents will do asap! You got that right! Here’s the deal!

As soon as they opt in, they’ll be informed that simply by redeeming their coupon before it expires and providing a video testimonial!

They automatically get two really cool and totally unexpected benefits!

Who Says Ethical Bribes Are Only Effective With Game Show Participants!

A.) First, they automatically get enrolled into the appliance dealers soccer Mom’s/parents club! Which means, at  least four times per year, they can come into the store on their birthday, their weeding anniversary -if that applies, Mothers and Valentines day and get 50% any purchase! No minimum purchase required!

B.) And they automatically get their one time 40% off purchase discount coupon converted to their first three purchases discount coupon!

(Do you think a certain percentage of these soccer parents will be shy about spreading word and and offline about their sudden good fortune?

Remember you start small! In part two is were you’ll really pick up steam  and discover the awesome power of local world of mouth endorsements! In the meantime…

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!