You need to be aware of the three most common professional web design company mistakes! ( And how to avoid them!)
Have you heard it said that you basically only need three things in order to succeed (long term) online?
And when it comes to your professional web design company and the all important layout of your site.
You’d better know which website design strategies to embrace and which to avoid or your failure is certain.Agreed?
Introducing The Three Vital Website Design Secrets To Your Long Term Online Success…(That Your Professional Web Design Company Probably Hasn’t Told You!)
1.) No matter what you’ve been told, the vast majority of your first time visitors to your site, a staggering (97% or more) are not going to purchase anything from you on their very first visit. Face it, it’s a proven statistical fact of online marketing.
Which means (typically) anywhere from 97-100% of the traffic that initially lands on your site, and or WordPress blog will not buy anything on their very first visit.
Just like you (nor) 99.99% of the rational people you know would not get married to someone after their very first date,agreed?
Which is the # one reason why you need some effective way to strategically capture a percentage of your first time visitors contact information, (opt in email address) in order to systematically and inexpensively follow up with them over time.
Preferably by inexpensive email, which means you’ll definitely need to invest in a reputable and reliable autoresponder service.
(Because 97% or more of your long term profits will come through your follow up process.)
Effective Email Follow Up Is One Of The Proven Ways To Promote Your Business Online.
Because remember this amazing statistic, once a first time web visitor leaves your site (whether) they purchased anything or not.
A staggering 99% of them (for whatever) reasons are not coming back! So failing to get their all important email address means you’ll have no effective way to follow up with them over time.
1A.) You really need some way (free) or paid to consistently deliver highly targeted traffic to your site(s). And slowly over time be able to convert some of your leads ( that don’t initially buy anything) on their first visit into customers, repeat customers and referrals for your products and services.
And any affiliate products or services that you also happen to promote.
2.) After you convert a percentage of your traffic into buying customers and clients, you have to both strategically and systematically leverage their immediate circle of influence -meaning- their friends, relatives and other respected business associates into powerful free (or low cost) viral marketing leverage assets, in order to maximize sales and profits.
In The Beginning Your Online Marketing Strategies Should Be Fairly Straight Forward!
3.) And finally you need to be able to inexpensively leverage and expand your marketing reach, (both) on & offline by using other proven low cost, high powered marketing strategies like joint ventures, offline cross promotions, ad swaps and or email swaps etc; in order increase your long term gross profits by at least 25% or more.
That’s sort of putting he cart before the proverbial horse. Because long before you can consistently do those six figure joint ventures or those six figure launches that you constantly hear the gurus and gurettes crowing about.
You need to be sure that both your web design and layout had better not violate these next three fundamental concepts.
Introducing The Three Most Common Web Design Mistakes 97% Of All Small Business Owners Make! (And How To Correct Them!)
1.) Critical website design mistake # one: Are you familiar with the company “It’s just lunch?” It’s a company which pairs extremely busy professionals and other local singles together, so they can socialize and possibly develop long term personal relationships.
Their main purpose,however, is to introduce local busy professional people to each other strictly for light dating purposes, not to try and create long term dating partners and or successful marriages etc.
And just like your online business, the purpose of your web page/blog as it relates to your first time online visitors, is to set the proper foundation by capturing a certain percentage of your first time visitors (all important) email information. That way you can effectively follow up with them over time.
(In other words.) Don’t try and sell a complete stranger (a glorified first date) right out of the gate, because (typically) on average, about 99% of them (not) only will leave your site without buying anything, but 99% of them are not coming back!
Make Darn Sure Your Professional Web Design Company Gets Online Marketing!
2.) Critical web design mistake # two: You know how your favorite local supermarket will often run one of those totally outrageous sales on (say) meat, (especially) during the major holiday seasons.
And as a result, you have one of those massive lines at the deli center which takes forever for you to be served. 😀
And of course, they typically have the one or two employees who are totally swamped by all of the waiting customers. Because everybody and their sister shows up with their coupon in hand,desperately trying to take advantage of these (temporarily) insane low prices!
Ever been there? Of course (right about now) you’re wondering, what, if anything, any of this has to do with your professional web design company and your long term online success, correct?
Simply this, just like a certain percentage of the people waiting in the supermarket will quickly tire of waiting for the long lines at the deli counter to go down and will leave prematurely.
Likewise your online visitor grows impatient very quickly for your slow loading website to load. So the real moral of the story is this cadets.
Effective Web Design Has More To Than Just Fancy Logos!
Do not load your site up with too much technical non essentials (especially flash technology), because the slower it takes your site to load, the less chances you have to either capture their email address or make a sale!(Because they’ll probably be long gone!)
Which means if you’re paying for your traffic via expensive Pay Per Click ad campaigns (PPC), or solo or classified ads etc.
And your first time visitor leaves your site without (either) joining your list or purchasing anything, this is a long term recipe for frustration and failure.
3.) Critical web design mistake # three: Do you happen to have a favorite local eating spot that you like to invite old friends and acquaintances to in order to periodically catch up?
You know the one that’s always packed and hard to get an outside table in.
Especially during the warm summer months.Yea that one.
Imagine inviting a friend to it and (much to) your surprise, shortly after (arriving) at the place during the normal peak lunch hour, and the place was three quarters empty!
And five minutes after you two take your seats, the reason becomes painfully obvious.
It seems new management had decided that instead of the typical (not to) mention pleasant middle of the road light pop music playing pleasantly in the back ground.
Instead they opted for a much edgier sound, and now they have some extremely hard core ‘Gangsta rap” blaring from the speakers! Say what?
Be Extremely Cautious About Taken Web Design Advice From Strictly Offline Marketing Consultants!
Yea, the really explicit kind! Needless to say, the two of you (along with) the other 75% would probably not leave skid marks, correct?
Of course (right about now) your scratching your head, wondering (what) if anything this has to do with successful online marketing?
This is important so please pay close attention.
Just like good old hard core “gangsta rap” is hard on your ears (so to) my friend are extremely bright or dark colors like green, loud pink or dark black, bright orange or dark blue on your eyes.
Test after overwhelming test has proven these type of colors are extremely hard to read-especially- online! They hurt your visitors eyes!
Don’t Over Complicated Proven Web Design Strategies And Or Tactics!
Which means you’re not only driving your precious traffic away in droves, when you use them, but you’ll struggle (long term) to make any consistent sales, because those extremely bright or dark colors are (just) too hard on your online visitors eyes!
Take it to heart and don’t go there ever! And ladies (not to) pick on you or unfairly single you out.
Stop with the fancy fonts! Tests have proven there too hard to read as well! You may think it looks cute, but it’s costing you a fortune in lost short and long term sales!
Now then, as always, if you got any value out of this post,please be sure you Google Plus or tweet this. Thanks! And be sure to grab your explosive free 22 step small business marketing idea kit.
It’s a $97 dollar value and it’s free!
