Marketing Campaign: Seven Extremely Critical Questions Yours Had Better Answer!Part Two
As you previously discovered in part one of this series about why (going forward) all of your future marketing campaigns, definitely need to answer the seven extremely critical questions.
This post will disclose the remaining two. But first, keep in mine it’s not a requirement to be able to answer all seven questions right now! Just be mindful of them going forward, as you start to create the different types of marketing campaigns.
More than likely, your nearest competitors, have not (nor) do they plan on effectively addressing these extremely important issues. That’s how and where (you’ll) hopefully be able to gain that all important slight advantage! And eventually make more money!
It’s Important That Your Marketing Campaign Address The Needs Of Your Target Audience!
Not to sound too much like Captain Obvious, but you need to be sure that all of your current and future marketing campaigns, focus on solving your target audiences wants and needs! And not just tooting your own horn! For the sake of describing your company!
So in order to help you accomplish that; here’s the two remaining extremely critical questions, that it should answer as accurately as possible!
1.) Entrepreneur, “who’s” not your intended target? Huh? Meaning: what can you do in your marketing process/campaigns to semi (if not) completely qualify those that clearly have no intentions (and or) the ability to become a reliable and repeat long term customer client.
For ex; let’s suppose you’re in the process of structuring a PPC (Pay Per Click) ad campaign. You could test using the level of expertise approach in your ads, in order to (hopefully) avoid or greatly reduce the likelihood that the non qualified will not click your ads.
Let’s say you have an information product that teaches beginners “how to” invest in their very first high tech stocks! It’s best you emphasize the fact that your “how to” guide is specifically targeted at beginners!
So that (both) newbies and the more advanced/experienced investors realize who your info product is actually targeting.
Could You Still Safely Afford To Market To This Potential Customer And Or Client On Half The Money?
2.) This next part of your long term marketing process, is extremely critical. If your marketing campaign can allow you to answer this next question, you are definitely on to something good.
Here’s the question. Q.) If you were to literally cut in half whatever your initial amount is, that you intend to invest in order to try and generate that all important first time customer and or client.
Could you still afford to pursue them using that particular strategy? If your answer is yes! Entrepreneur, go for it! If on the other hand your (brutally honest) answer is no. It doesn’t necessarily mean you shouldn’t proceed with this particular tactic.
It just means, that with just a little patience and marketing creativity, there is a far more effective way for you to accomplish your intended goal(s!) In any event, make sure (going forward) that at least some part of your marketing campaign answers those seven extremely critical questions and watch your profits increase! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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