Seven Proven List Building Secrets That Help You Become A Restaurant Marketing Rock Star!Part Two
As you previously discovered in part one of this series about seven proven list building secrets that help you become a restaurant marketing rock star. According to a recent study conducted by SmartBlogs Food & Beverage.
Believe it or not, a staggering 50% of all independent restaurant owners, still don’t have (either) a website and or state of the art WordPress blog.
How Restaurant Marketing And Power List Building 101 Equal Long Term Profits!
Picking up where part one left off. These first two proven power list building strategies, are by far the most conventional of the remaining three strategies.
1.) Proven rock star list building strategy # one: As hard as you may find this to believe (entrepreneur), one of the most overlooked -not to mention- obvious places a savvy, list building restaurant owner should have their best market tested opt in form of some kind, is on the homepage of their website/WordPress blog.Duh.
2.) Proven rock star list building strategy #two: The very next place that a savvy restaurant owner should have their all important opt in form, is on (probably) the second most visited page/tab on the site! That being the menu page!
3.) Proven rock star list building strategy #three: As the wait staff is returning with final bill, this is perhaps the last chance (before) your customers leave to get them to join (at least) one of your lists!
Maybe by inexpensively testing, they might discover that by simply offering every opt in subscriber an extremely time sensitive VIP customer coupon that offers any bottle of wine the customer chooses, at the restaurant owners actual cost! (Now that proven marketing ploy will definitely, over time increase your profits!)
Again, compare the cost of that one bottle of fancy -subscriber generating bottle of wine, (given away at your actual cost) compared to their traditional upfront traditional advertising cost, in order to generate a new first time customer! Who even if they come through the door initially, via some type of typical discount coupon or promotional offer of such kind.
There’s simply no guarantee, they’ll come back under any circumstances! (Contrary to what far too many restaurateurs seem to think and simply hope and pray for!)
And those oh so fancy four color brochures cost lots of money to design, do they not? Even though they typically do very little in terms of consistently producing a steady profit of any kind!) They still have to be printed each time! And local radio and TV spots have to be paid for each time, correct?
Entrepreneur, over time these and other traditional upfront out pocket expenses do add up oh so quickly! (And that’s why so many local restaurant owners simply don’t make it!)
All of those upfront out of pocket traditional cost far out weigh any potential profit you might normally experience from your typical advertising/marketing strategies.
But that all important first time customer is typically about 70-90% cost and the remainder is gross profit! And as you’ve previously discovered, that first time customer or client-on average-is about 500% more in traditional upfront out of pocket retail advertising/marketing costs!
And maybe that first time visit doesn’t eat out all that much! And they’re simply taking advantage of your special “first time -new only customer discount offer.”
Which means, as quickly as you can, you’ve got to get those numbers reversed! Meaning-70-90% gross profit margin and the remainder, your cost of sale!
You apply these seven proven list building strategies and-without a doubt- over time, you will become a restaurant marketing rock star! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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