Seven Proven List Building Secrets That Help You Become A Restaurant Marketing Rock Star!
So “how” in the world do you honestly expect this year to be any different than the last few if you don’t become a restaurant marketing rock star? Granted your horsderves are simply to die for! But entrepreneur, don’t ever forget the old saying “out of sight, out of mind!”
Because (sadly), that’s exactly what happens to the memory of their totally excellent dining experience, when at least 85% of your extremely valuable customer base leaves your establishment.
Seven Proven Ways To Build Your List And Become A Restaurant Marketing Rock Star!
Of course it’s a positive thing that your food and deserts are top notch. But it’s even better when your extremely valued customer base proactively helps you inexpensively spread the word! “How” you ask? Easy. That’s where your proactive (not to mention) relatively inexpensive email /mobile marketing campaign comes in.(And your customers incredibly proactive positive word of mouth & mouse/ social media marketing campaign really comes in handy!)
First, consider this one extremely powerful and potentially profitable major benefit of email marketing, as opposed to these other three forms of outrageously expensive- traditional advertising methods.(Since you’d definitely prefer to systematically lower your up front out of pocket expenses, and simultaneously increase your profits, correct?)
Let’s say you get an email (or text message) from one of your favorite local restaurants (or another savvy marketer), and they include a special happy hour “buddy plan coupon.” Meaning- from 4 pm -7 pm this Friday (or maybe on their traditionally slowest days), every customer that brings at least one new customer over 18, whose (not on the restaurant owners email/mobile marketing list yet) , they get free horsderves (or two free deserts valued at X.)
And your customer/subscriber forwards this offer (first),to their office manager, then seven more friends/colleagues!Now try that strategy with your local billboard or TV ad or local radio ad etc!
On that positive note, take a look at these seven incredibly simple, yet extremely practical ways, that your favorite eatery can and will become a list building restaurant marketing rock star! (And dramatically increase their long term profits!)
1.) Proven rock star list building strategy # one: As soon your patrons have settled into their tables and are ready to order! That’s when you instruct your server staff to make them aware of this incredibly powerful list building offer!
As long as they join (either) your mobile and or email list, they’ll get your special VIP “double coupons” offer! Meaning- they’ll get one VIP coupon emailed/text to them, as soon as they confirm their email request! And they’ll get the other one right there before they leave the restaurant!
2.) Proven rock star list building strategy # two: If your establishment offers free parking, then make darn sure you leave one of your best market tested, (index sized ) lead capture page business card “free drawing” offers right in the drivers seat! Or taped to the steering wheel!
And and inexpensively test, so you’ll know if they prefer receiving (either) X% off their next visit or a special VIP laminated discount card that automatically entitles them to any two desserts of their choice for just two dollars each! As long as their bring anyone over 18 with them!
3.) Proven rock star list building strategy # three: Set up a really cool joint venture with one of the top local appliance retailers! If they supply your restaurant with a state of the art 65″ flat screen TV! Stick it right in the lobby, with a sign offering it as your monthly free drawing!
And the two of you will choose one guaranteed winner each month (or every 90 days), and you’ll share the list!
4.) Proven rock star list building strategy # four: When your servers bring the checks, make sure one of your best market tested (index sized) “bounce back offers” is included! And it basically invites them to come back within x amount of time and go online to join your “birthday club!”
They go to a hidden page (from the general public) on your WordPress blog and join your birthday club. All they enter is their physical contact info, along with the month and day they were born, not the year!
Each month, two grand prize winners will receive any two free desserts and any bottle of wine they choose, at the restaurant owner’s actual cost! Provided they bring someone over 18 with them! (Whose not already on the restaurant owners list!)
And that’s just for starters! In part two, you’ll discover the remaining three ways your favorite eatery becomes a restaurant marketing rock star! You definitely don’t want to to miss it! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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