So Why On Earth Would You Consider Low Traffic Website A Capital Asset?
Entrepreneur can you think of anything (online) that commands more attention than the holy grail of online traffic? After all, online without it, “what” if anything do you really have? And other than an extremely poor converting website and or WordPress blog, what could be worse? Who hasn’t done everything short of (attempting) to bribe your local congressional rep into making it illegal for online visitors not to at least visit your site!
So the question begs asking, why on earth would (or do you) consider your low -organic- traffic generating web site a capital asset?
Is It Really Possible That Your Low Traffic Website Can Still Be A Capital Asset?
Ladies & gentlemen, as soon as you hear a question like that; you know you’re dealing with someone that’s extremely new to business in general and successful online marketing in particular!
Case in point, there is one extremely well known online marketing guru (that shall) remain nameless. However, they have one particular site that lots of the SEO (Search Engine Optimization) specialist (translated) the men & women who make their living selling their products and services to the rest of us!
They love to point out (allover the net) “how” this one particular site this guru has, that on the surface anyway, seems to generate very little organic (free) search engine generated traffic! (Proof positive, they’re convinced that his online marketing advice in general, is nothing more than hot air!)
However, “what’s” not so readily apparent to his detractors is, while it’s true the site doesn’t generate (what) most online marketers would consider a ton of free traffic. A percentage of those (highly targeted) visitors -routinely turn into, at least four forms of spendable cash!
1.) First; a percentage of them pay him upfront anywhere from $10-$20,000 dollars in cash, to be there keynote speaker! So about $10-$20K per speech in front end cash! How many of these (seemingly) few visitors does he really have to convert, in order to pay for the relatively low maintenance of the site?hello!
Honestly, just one speech every quarter (every 90 days) at $10-$20K a pop! And he’s probably doing okay! Would you not agree?
2.) Second: while he’s at the conference, he also makes more upfront cash on the front end, with two other really cool -cash flow- generating techniques! First, no matter what topic he’s speaking about! He does two things that always further boost his disposable income!
He holds a private pre- speech , 90 minute “No holds barred!” mini break out session, where a limited number of attendees can ask any questions they want,in one of his areas of expertise! And since his normal hourly consulting rates are $1,000 per hour! With a minimum of three hours! (That’s as of this post!)
He’ll typically let no more than fifty attend at just $100 dollars each! Plus, he does the same with a smaller group of (usually) no more than ten people that join him for a private 90 minute lunch session! At the same price! You do the math!
And finally; as a direct result of all his extremely valuable info sharing, he’ll extend a special one dollar 14 day trial membership to one of his paid membership sites, where he averages about $20 dollars gross profit, per person per month! After the trial period ends.
And he’ll typically get 100 people or so, to take him up on his offer and stick around for at least twelve months, before they cancel their paid membership! That said, $20 gross profit per month, times 100 people per month, times twelve month still equals an additional gross profit of $24,000 large! ($20 x 100 x 12 = $24,000 dollars!)
So entrepreneur, hopefully you can see “why” this particular guru is quite comfortable referring to one of his low traffic websites as an extremely valuable capital asset? Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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