It Might Be Really Cool Technology But The Wrong Shopping Cart Can Cost You Money!
So entrepreneur without a doubt, there is literally a ton of really cool technology online, would you not agree? And that being said, it’s far too easy to get lost in the cool technology sauce! There are apps for this and automated software for that! But in terms of successfully running your online business, certainly technology, while being cool, may not necessarily make running your business more successful.Huh?
It’s Not Just About Really Cool Technology!
(Three Ways The Wrong Shopping Cart Design Will Definitely Cost You More Money!)
If you’re running (either) any type of eCommerce site or just selling products or services online in general, you need to pay particular close attention to the shopping cart system that you choose.
Because believe it or not, the wrong choice (or ) the not absolute best choice in shopping carts, can cost you some much needed traffic! How you ask? Dear (extremely welcome skeptic), please read on to discover the “dirty little secret!”
1.) Reason #one: Hopefully, you can appreciate (the fact!), that if your shopping cart system doesn’t allow you to systematically offer each paying customer/client one of your best market tested upsells/add on sales offers. You missed out on taking some of the extra profit and buying more paid traffic.
Because don’t forget, as your income per visitor increases! You can afford to pay more for your traffic.
2.) Reason #two: This next tip may seem obvious, but it’s not! You’ve gotta make sure that your shopping cart system is extremely easy to use! Otherwise your customers and clients won’t stick around long enough to complete the entire sales process! (aka) The dreaded shopping cart abandonment!
3.) Reason #three: Since there is an extremely good chance that (at least) 50% or more of your money is being wasted! By systematically tracking which actual upsell offers and what percentage of your customers actually purchase your upsell offers.
You’ll know which offers to eliminate and which upsell offers to work on improving, for maximum results!
These three incredibly simple (and extremely doable tips) believe it or not, can and will help turn really cool technology into a higher profits! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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