Entrepreneur Who Advocates Best For Your VIP Customer And Clients?
Did you happen to notice the last time you were admitted to a hospital that they often times offer a health advocate of some kind? Just depending on the severity of the particular illness, you or a loved one was admitted for. Pretty cool right?
Well (entrepreneur) the question begs asking? “Who” advocates best for your customers and clients, but especially your all important VIP customer and clients? You or your competitors!
And “how” come you’re not (or no longer) a applying that same proven customer care approach to your customers and clients? Huh? Let’s think about the definition of an advocate, basically it’s a person or entity that speaks or writes and acts on the behalf, or in the defense of another person or cause. That about sums it up, right?
You’re Not Seriously Admitting That Your Unsympathetic Competitors Advocates Better Than You Are You?
Entrepreneur you keep saying you’re too busy to do this or that? Yet it’s your business (or what’s) soon going to be left of it here, that’s precariously hanging in the balance! But the question begs asking, too busy doing what exactly? You’re too busy to advocate for your customers and clients, but in the same breath you’re constantly bemoaning the fact, that it’s getting harder and harder to systematically grow your struggling cash starved small business and or service! Really!
Strictly for illustration purposes, let’s suppose that you’re a small (yet) incredibly efficient local financial planning firm. And the major players (meaning) your extremely deep pocketed major competitors, are busy flooding all the traditional advertising mediums, such as national newspapers, magazines, local & national radio shows with their mass marketing ad campaigns.
Since there is absolutely no way you’re going to effectively compete against that right? ‘Why” not instead take the “advocate” educational -direct response marketing approach! Huh?
From a marketing standpoint; think about the three main questions (marketing approaches) that the advocate approach can take to answer and educate your potential new customers and or clients!
Entrepreneur Who Advocates For Them Better Than You?
Here are the three main questions that your educational -direct response marketing approach can (and should) at least test, to see ‘how” potentially effectively -and profit- it might be!
1.) Advocacy Question # one: How are they (meaning your customer/clients) being taken advantage of? (And more importantly be whom?)
2.) Advocacy Question # two: Who is their enemy? (Can – or will you please- once and for all, finally- identify this “mystery or invisible mystery enemy- that’s working overtime behinds the scenes to hold them back!)
3.) Advocacy Question # three: And finally! Entrepreneur, -pull back the proverbial curtain! And reveal for all to see! (But especially your intended prospect.) “How” your proposition (solution) actually, not only solves their problem, but does so (either ) cheaper, more efficiently etc.
Now you’re marketing messages will start to resonate with your particular target market! Because you’d best believe when they (meaning your) target market (see) either a free report/DVD/audio recording and or free on or offline webinar offering to teach/educate them about “Seven Little Know Ways Your Mutual Fund Is Costing You A Ton Of Money! (And How To Get It Back!)
Well, hopefully you get the idea,right? Entrepreneur advocates are readily available in tons of other industries! Why not yours? (And if not you, then who?)
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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