(And Settling For A One To One Return On Your Investment At Best!)

So when’s the last time you took a real hard look at your outrageously expensive, traditional advertising costs? Are the results consistently hit & miss enough.

To where you’re finally at the point. Of seriously looking around for some potentially viable marketing/promotional alternatives. The current or even future dollars you have both direct and indirect access to.

Can and definitely should be strategically A/B split tested. And let your ideal prospect/customers and long term repeat clients.

Guide both your current and future advertising/marketing decisions. Don’t you agree?

Continue reading

   (Do You Agree Or Disagree?)

Hopefully at least some of you may already know. And are at least slightly familiar with 8 Figure Founder Cait Holmes, right? If not you probably want to. If nothing else, check out her Linkedin profile at the very least.

That’s a recent screenshot of it above. I was formally introduced this freaking rock star via Linkedin. Hopefully you’ll see “how” her story ties in nicely. With my creating opportunities theme.

In way, ladies & gentlemen. Especially those of you who are relatively newer  visitors to my blog. You returning veterans. First of all thank you.

Secondly, fellow profit seeking entrepreneurs. I’m going to keep hitting you over the head. About the marketing, promotional and collaboration opportunities currently available to you and I. And or your current and future major competitors on Linkedin.

Even though the steadily growing platform already has a billion plus registered users worldwide. And steadily growing. It’s barely getting started. Is that untapped marketing possibilities or what? Continue reading

 (So It’s Not Automatically About The Size Of Your Traditional Ad Budget!)

Of course the deeper your corporate pockets are. The longer you can pay for mediocre ad results, right? But if you’re like the vast majority of the rest of us.

Systematically creating opportunities both on or offline is definitely ranks right near the top of your/our lists, right? So if it truly doesn’t take having direct or indirect access to major capital.

How do you and I effectively compete with the big boys and girls in your/our particular market/industry? Continue reading

   (Implementing Some Type Of Creative Marketing Incentives Definitely Makes Sense!)

Whatever you’re currently doing to market, promote or advertise your business, products or services. When’s the last time you actually tallied or seriously considered both your short and long term marketing costs.

Periodically implementing this type of proven marketing audit. Can often be or quickly become an extremely valuable. An eye opening experience. Which can often lead to uncovering some previously untapped profit centers. Are you okay with that? Continue reading

   (And Potentially Profitable!)

It may not seem very logical or plausible to you right now. But more than likely. You already have direct or indirect access to more real world. Extremely helpful, “case study” type of content to share with your ideal target audience. And they’d get and receive tons of long term residual value from you doing so.

This being the case fellow profit seeking entrepreneur(s.) This is definitely one of the many benefits of being a proactive content marketing strategist. 

Because there are literally so many avenues available to you and I. don’t you agree? Continue reading

  (On Both The Initial Front And Or Long Term Back End Of Your On Or Offline Sales Funnel!)

So did you have a chance to at least read part one of this ongoing series? If you did. You probably now have a much deeper and better understanding of how the right creative marketing incentives.

Can and definitely will make all the difference. (Especially over the long term.) Because it’s really not a matter of whether there’s more than enough opportunity to go around. Because there definitely is. Don’t you agree? Continue reading

  (For You And Or Your Major Competitors!)

See the featured image with this particular blog post? It’s from one of my most recent guest podcast appearances. This one was on the dynamic Ben Diaz’s “The Your Lot And Parcel” podcast.

Ben and I recently invested 45 minutes give or take. Sharing our real world experiences. The good and the bad. In the hopes doing so will benefit you along your entrepreneurial journey.

A ton of non traditional marketing strategies and tactics were freely shared. Because at the end of the day. There are literally a ton of previously untapped creative marketing incentives. To at least be inexpensively tested. Don’t you agree? Continue reading

  (That Quickly Explodes Into A Tsunami Of On And Offline Buzz!)

Okay who currently reading this particular blog post? Who’s currently running any kind of semi successful on or offline business service.  Would be opposed to consistently generating some type of potentially profitable word of mouth or mouse buzz? For the record me neither ladies & gentlemen.

But trying to generate any type of sustainable viral but using traditional paid advertising means. Let’s just say you and I definitely have our work cut out for us. Don’t you agree? On the other hand fellow profit seeking entrepreneur.

Are you finally ready to discover how to convert traditional advertising costs into a potentially profitable marketing tool?(For the same amount money or less.) Continue reading

   (Or Totally Missing The Mark So Much! (You’re Almost Guaranteed To Keep Losing Money!)

So please seriously consider the following potentially profitable scenarios fellow profit seeking entrepreneur. A designer clothing manufacture. Who specializes in targeting the 20- 45 age demographic.

And even some of the higher income, high 6,7 and eight figure earning a year earning execs. Who currently still dominate the vast majority of those upper management and owner or co-owner positions.

Here’s one of the main reasons their (or your!) Outrageously expensive, traditional paid ad campaigns. Either keep failing miserably. Or keep failing to earn a reliable profit on the initial front end. Are you finally ready to change that? Or at least try to? Continue reading