See the gentlemen pictured as the featured image for this particular post? He’s self made multi millionaire. And former extremely popular. Creative Financing Real Estate expert. Dave Del Dotto.
David and his various contemporaries. Was really in his hey day in the mid 80’s and early 90’s. Basically the pre Internet era. But even though he and his expert marketing team didn’t have access to the world wide web back then. (The way all of today’s creative financing, real estate investment gurus do now!
As a proactive marketing tool. Nor did he have a chance to leverage his own opt in email list. Which by today’s standards. Would have easily been in the millions!
But one of the assets he and others in his era were able to successfully leverage and consistently monetize. Was their monthly newsletters.
Which in Dave’s case. Were mailed out every month via direct snail mail. Wanna discover how he was able to systematically leverage his monthly newsletter? Continue reading
(And Do So For A Fraction Of The Traditional Cost!)
Because the really good ones do most things so incredibly well. It may not initially, be as readily obvious. What your very best customerservice reps are constantly bringing to the table.
But as you dig a little deeper. And go below the surface. You should start to see and appreciate their overall value.
And if you still don’t. Please look again. Fellow profit seeking entrepreneur, are we on the same page here? Continue reading
Now that you’ve hopefully had a chance to initially read and re-read part one of this ongoing series. You and or your major competitors. Have a much deeper understanding and or appreciation.
Of how an extremely marketing savvy retail furniture business owner.
can and definitely should leverage the outrageously popular “Senior Bingo” night events. Into some major long term gross profits. On both the initial front end. As well as the potentially lucrative long term back end too. Sound good?
Let’s Talk About Strategically Boosting Your Brand!
Obviously the more local who attend these popular events. The more the extremely marketing savvy retailer. Can have one of their most reliable employees. Pass to every attendee.
One of their best, extremely time sensitive discount coupons. Side “A” will invite the coupon holder to join their steadily growing opt in email list. In order to enter the retailers monthly or quarterly free drawing.
For their chance to win a $7,500 or X dollar Master Bedroom and or Master Livingroom set! That type of 1st grand prize should definitely cause a ton of the attendees.
To rush to at least initially join the retailers list, correct?
There Really Are Some Incredibly Simple Lead Generation Strategies And Tactics! (You Can And Definitely Should Inexpensively Test!)
Here’s the next, positive word of mouth and mouse strategy. The retail furniture store owner(s) could and definitely should inexpensively test.
To create even more positive word of mouth and mouse buzz for “Bingo” night. Regardless of which particular age demographic they’re currently targeting.
They could buy X number of bags of extremely great tasting gourmet coffee. Which they get for actual hard cost from an upscale, non franchised local bakery owner.
And they give it to the Bingo parlor owner(s) free. Say what? On the condition they can only sell Xtra Large cups. But only charge $3.99 per cup or X.
But the Bingo parlor keeps all the gross profits over the actual hard costs of the paper or plastic cups.
Who Else Is All In On Creating Some Positive Word Of Mouth And Mouse Buzz? (For Literally A Fraction Of The Traditional Cost!)
Here’s the other totally unexpected bonus. The 1st grand prize winner(s.) They automatically get an extremely time sensitive discount coupon.
For a 20 or X pound bag of gourmet coffee from the upscale, non franchised local bakery. They come alone to redeem their coupon. And they save 10 or X% off.
However, simply for dragging a friend who’s at least 18. And they get their 1st bag at the bakeries actual hard cost. Now when they’re at home.
Or even on the job. They’ve got a couple of entertaining stories to. Don’t the not? All of which lead directly back to playing Bingo! And more and more locals, seniors or not!
Attending these steadily growing popular social events! (And of course these same templated marketing strategies and tactics. Apply to the other age groups too, agreed?
My friend. Are you starting to smell the marketing possibilities? This is how an extremely marketing savvy retail business owner. Can and definitely should. Strategically leverage “Senior Bingo” nights. Any questions?
Are You Starter See the Many Previously Untapped Marketing Possibilities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Especially When They Or You Can Do So For Literally Pennies On The Dollar!)
I can say nor speak for the rest of the world. But without a doubt. The game “Bingo” is outrageously popular in America. And it turns out it’s incredibly popular with all ages and both sexes. (Go figure, right?
This being the undeniable case. Fellow profit seeking entrepreneurs. can you honestly think of any valid reasons why?
Any local, independently owned retail furniture business owners. And or independently retail jewelry store owners. Can’t or shouldn’t systematically leverage outrageously popular “Senor Bingo” nights? Frankly, neither can I!
Especially since they can potentially do so. For a fraction of the traditional upfront cost. Let’s see how it might be done, shall we? Continue reading
Now that you read part one of this ongoing series. Hopefully you should now better appreciate how you and or your major competitors. Can and definitely should start monetizing your various marketing opportunities.
Some previously untapped marketing opportunities will be created by your creative marketing awareness. Others will come about because you’ve taken your creative marketing blinders.
Either way. There are untapped marketing possibilities are waiting to be systematically tapped into. Are you ready to take things to the very next level or two? Continue reading
Without a doubt. Even in your given area. There are most certainly some avid beer lovers, correct? And a percentage love premium beers as well, agreed?
So that percentage of individuals. For the most part have no problem paying more. In order to enjoy some premium beers, wines and champagnes. This being the case.
There are at least a few recurring situations. To tap into some potentially profitable, long term marketing opportunities. Don’t you agree? Continue reading
(Especially When Some Of It Is Extremely Low Hanging Fruit!)
At least some of you recognize the author on the cover of his book, correct? To date Mr. Brunson has written at least four different books. Some of which are New Your Times Best Sellers!
Which you and I can readily find and buy all over the Internet. At different price points BTW. Russell is a master marketer and promoter. His main company has currently grossed up in the hundreds of billions of dollars.
And he’s pretty much done it all. When it comes to successfully promoting his products and services via digital marketing. So he and his expert team definitely know a thing or two. When it comes to implementing and monetizing some type of opportunistic marketing. Don’t you agree? Continue reading
(And Claim To Be Both Serious And Dedicated To Growing Your Business And Or Service!)
When it comes to not maximizing profits. You’ll be surprised how many business owners and or service providers actually leave money on the table. And obviously not on purpose.
But sometimes it’s more a matter of equally focusing on both the front and long term back end of their business and service. And being okay with your back end being and or becoming incredibly profitable.
Could you handle or accept the long term back end of your business and or service. Being or becoming very profitable? Are you okay with that? Continue reading
(Especially When Its Practically At Your Fingertips!)
You hear or read how both companies and individual marketers. Both on and offline. Create multiple streams of income, correct?
And sometimes, just depending on how elaborate they (or you!) Set things up. Their or your long term back end. Can be and or become quite lucrative.
But even so. Can you image any profit seeking entrepreneurs, taking both the time and effort to set up their income producing goals. And still leave money on the table. Hopefully this doesn’t describe your current situation, does it? Continue reading
(To Create Multiple Streams Of Income!)
